How to establish an Instagram marketing strategy?

26 Jun 2024

Are you targeting a young audience? With Instagram, you will be able to reach users under 35 years old. Instagram is a social network that is increasingly popular. When it started, this platform only had one million users, but now it has over one billion users to its credit. Do you want to take advantage of this social network? Here are some marketing tips that might interest you.

Establishing a Unique Strategy

Every social network stands out in different ways. Each platform has its own way of functioning, its audience, publication formats, etc. Therefore, if a strategy allows you to act on a specific social media platform, that strategy cannot be applied to another network. It is not advisable to use a strategy implemented on Twitter for Instagram.

Knowing Your Audience

Before undertaking anything, you must define your target audience. When setting your objectives, take your personas into account. Take the time to delve into their interests and their socio-professional category. You should also consider the factors that could encourage users to be interested in your brand. You will also need to consider their demographics, location, tastes, etc.

Once you have the necessary knowledge about your audience, you will be able to offer them relevant content. By using the statistical data from your Instagram account, you will have access to the geographical data of your followers.

Defining Objectives

Make sure to develop the right objectives. You should not use Instagram just because it's a trendy social network or because you want to gain more followers. For a campaign to be viable or relevant, you must first determine your needs. You might set an objective such as:

Generate leads;
Raise awareness of your brand;
Foster customer loyalty.

Keep in mind that you do not have the option to add multiple links in your posts. In other words, you can only use one link.

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A Good Use of Hashtags

With Instagram, you will need to use hashtags to bring visibility to your posts. You can either use:

Community hashtags: this will help you track your posts on a specific topic.
Your brand name hashtags: this option allows you to increase your brand's popularity. You have the option to create hashtags using the name of your communication campaign or event.

Feel free to mix French and English if your brand is francophone. When using hashtags, make sure to use consistent content in your posts. There is no need to overdo it with hashtags; stick to a maximum of 10 hashtags.

Posts that Reflect the Human Side of the Business

When using Instagram, prioritise spontaneity. Users do not want to see just the photos of your products. Let them see other aspects of your business.

Offer Interesting Content

For example, you can post videos or photos of behind-the-scenes at your business. Feel free to share the highlights of your daily life.

The “livestream” will also be highly appreciated by the audience. You can use it to capture key moments from events you organise, to film an outing with colleagues, etc.

To humanise your posts, there are certain tips you can use. For instance, you could ask your community about a particular topic, etc. Show your followers that you care about them.

Publish Attractive Content

With Instagram, you can choose between different formats. You can add:

Photos: for example, take pictures of your routine, behind-the-scenes at your business, etc.
Vertical videos: you can post long videos on IGTV.
Stories: publish photos and videos that will be visible for 24 hours.

Choose the right time to post photos or videos. Include this factor in your content strategy. Content posted at any time will not be effective. Always take into account the needs of your target audience.

Center Followers in All Actions

Focus on your community and your followers. Whatever actions you wish to undertake, consider their expectations and needs. Inspire them to want to follow you. To do this, you should:

Fuel their creativity: ask your audience to generate content that takes into account the products and messages you wish to share.
Set up competitions: find an authentic way to encourage your community to share your posts.
Show the usefulness of your products: demonstrate why the product should interest the followers.

Keep in Touch with Micro-Influencers

With Instagram, think about micro-influencers. They are mini-stars who can increase your brand's popularity. Integrate them into your strategy. Their assistance proves useful in the e-commerce sector.

In theory, a micro-influencer can have thousands of followers. From a financial perspective, this will be very interesting. You can leverage their community to increase the visibility of your products. Select only a micro-influencer who is connected to your industry and target audience.

If you want to stand out on Instagram, you will need to deploy a unique content marketing strategy. Once you have identified your targets and objectives, make sure to offer interesting posts to your community. By using the right strategy, you can promote your business.
To optimize your strategies on Instagram, do not hesitate to use specific tools to automate certain tasks. If you are looking for such tools, trust My Name Is Bond.

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