How to prospect on Instagram?

26 Jun 2024

Finding clients on Instagram is quite common these days. The key is to conduct your prospecting well, especially if you are targeting professionals. But even if you are aiming at individuals, you should follow the basic rules of prospecting on Instagram. This starts with your presentation and extends to building a community. How can you do that?

Optimise Your Professional Profile

First and foremost, you should have a professional profile and thus use a business account or page on Instagram. Next come the cover photo and the profile picture. They should be as polished as possible, ideally taken by real photographers. This is crucial for your credibility and image.

As a business, choose your logo or images of your services or products. Otherwise, feature your brand or ambassador prominently. This tends to attract attention. As long as it represents what you do, what you wish to do, or what you are offering, it works. There is also a bio or a personal introduction. It appears just below your photo, so find the right words.

Your name choice is also important. Of course, you will need to use your business name. To ensure it’s easily recognizable, it’s advisable to include it in the URL. It’s easy to do. You just need to go to your profile, click on “edit profile” and change the URL. You can then send it to your prospects or include it in your posts if needed.

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Using Instagram Ads

Instagram Ads allows you to drive traffic on Instagram. In fact, the social network makes it available to all its subscribers in view of a future marketing campaign. It is therefore the advertising tool to adopt if you want to succeed in your prospecting on Instagram. It helps you achieve your goals by targeting your audience and presenting it to you on a plate.

Instagram Ads is perfect for:

generating online traffic,
gaining leads,
improving online visibility,
increasing your audience,
gaining new followers,
successfully executing prospecting.

Thus, this Instagram extension is your best lever for executing your marketing strategy and your prospecting. It is, however, paid. Therefore, it is only available on request and if you subscribe only. But as an effective feature for professional accounts, it allows you to grow your business, that is to say, to make sales.

However, compared to other online advertising means, Instagram Ads remains affordable. Advertising campaigns on Instagram are primarily designed for young companies. Nevertheless, it is important to remain realistic because it takes time to adapt. As a bot, it needs to gather a lot of data to be effective. This can inflate the budget. So, patience.

Publish Quality Content

Lead generation always relies on quality content. And even though it is not recommended to create lengthy content, because no one will take the time to read it, it should be well-crafted. This means you should use beautiful photos to illustrate your ideas, posts, hashtags and even the news you share. The sentences should be as attractive as they are selling without being too much. The stories should capture attention and curiosity.

Here, you carry out commercial outreach according to the rules of the art to attract prospects. Even when you are searching for new clients, whether through private messaging or email, your vocabulary should be polished. Furthermore, you should be able to demonstrate your professionalism and show that you are competent in your field. Target companies especially scrutinize these kinds of details because they are looking for perfection.

Thus, you also engage your community and create activity around you. Why is this important? It is even essential, given that your community is your main audience. It is also the primary target of your prospecting. If the content is excellent, it will share it, which is perfect for prospecting. Your network expands more easily if people are talking about you and if you make sure to get people talking about you.

There is also the question of conversion. The generated leads, new subscribers, prospects… all must become clients. At the very least, you should increase your sales with each campaign. This is only possible with optimized content, with links, photos, captions… everything that adds value to your services or products.

Be Active Every Day

Being active every day is also essential. Pages that do not share new content regularly quickly lose their popularity or reputation. Everything you do should be not only viral but also timeless. Follow-ups are possible, but only in small doses. The ideal would be to share fun content suitable for any age group, any company, and anyone. Thus, you need to 'standardize' your publications.

In addition to this, your responsiveness to customer comments, private messaging feedback, or requests for explanations is crucial. You should also be an excellent follower on other pages you are subscribed to.

How so? Be active: like the stories and posts of other professional accounts such as those of your partners, clients, network members, etc. Publish content regularly and do not forget a small advertisement unit on each of them. But above all, stay 'true', stay 'human'. My Name is Bond shows you how to succeed in your prospecting on Instagram.

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