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How to use Instagram for your recruitment strategy?
26 Jun 2024
Instagram has become one of the most popular social networks for community managers looking to extend their reach on the web. Companies can use this platform to reach new clients and talent by creating profiles that reflect their employer brand. The use of Instagram in a recruitment policy can be a considerable asset for companies, complementing their website and LinkedIn profile.
In this context, it is important to understand how to use Instagram effectively to achieve your recruitment goals. You can also contact our Instagram Secret Agent for more information.
Tips to increase the visibility of your employer brand on Instagram
" Instagram recruitment strategy " : with over a billion active users each month, Instagram is a preferred network for companies looking to strengthen their employer brand.
Set up your professional account on Instagram
Creating a professional account can have a beneficial effect for companies trying to improve their social media presence. With a professional account, businesses can publish photos and videos to show their daily life within the company. This can help attract the attention of Instagram users and encourage them to follow the company’s account. Professional accounts allow companies to use advanced features such as advertising campaigns, analytics, and call-to-action buttons. All of this can contribute to a more effective use of Instagram as part of a digital marketing strategy.
Create an attractive profile
Use a professional profile picture: choose a clear and professional profile image that reflects your business and its visual identity;
Write a clear and concise bio: briefly describe your company and activities, and use relevant keywords to attract potential applicants;
Add a link to your website or career page: make sure that potential job applicants can easily access your website or career page to learn more about your company and job opportunities;
Use a consistent aesthetic: use a consistent visual theme for your posts, utilizing colors, fonts, and images that reflect your employer brand;
Post engaging and relevant content, share interesting content for your followers, such as news about your company, employee success stories, job offers, or tips for candidates.
Post regularly
Posting regularly on Instagram is important to maintain your audience's attention. This also applies to your recruitment plan on this medium. By regularly posting content, you can attract everyone’s attention, including potential candidates, and provide insight into the culture and values of your company.
Use relevant hashtags
Hashtags allow Instagram users to discover your content. Searching for relevant hashtags for your industry and using them in your posts helps increase your content’s reach and attract potential candidates.
Collaborate with influencers
Identify relevant influencers: look for influencers who have an audience that aligns with your company and values. You can search for influencers in your industry or those who share similar interests with your organization;
Contact influencers: send a personalized message to influencers explaining your collaboration proposal and how you can mutually benefit each other;
Define collaboration terms: discuss the details of the collaboration, such as the duration of the collaboration, the required posts, the goals of the collaboration, and compensation;
Create quality content: working with influencers can help increase your visibility on Instagram, but be sure to create quality content that reflects your employer brand and aligns with the influencer's values;
Track and measure results: monitor the results of your collaboration using metrics such as engagement and the number of job seekers who applied for positions with you.
Share stories
Instagram stories are a great way to share ephemeral content with your audience. Use them to share information about your organization’s life, upcoming events, and employee testimonials.
Show company culture
Show the daily life of your company, events, celebrations, and interactions with your employees to give an idea of your company culture.
Offer exclusive benefits
Offer exclusive benefits to your employees. Share them on your Instagram account to show your followers that you are a company that cares for its employees.
Share employee testimonials
Ask your employees to share their testimonials and experiences on your Instagram account. These testimonials can help strengthen your employer brand and convince potential applicants to apply.
Use Instagram Live
Instagram Live is a great way to engage with your audience in real-time. Host live Q&A sessions, guided tours of your company, or discussions on relevant topics for your industry.
Use Instagram ads
Instagram ads provide a powerful effect for companies and recruiters to effectively target qualified professionals. In addition to LinkedIn, which is a major professional network for recruitment, Instagram can help organizations reach potential candidates using a dynamic and visual approach. With the extensive reach of this social network, headhunters can connect with professionals across diverse sectors and industries.
By using Instagram ads, recruiters can reach specific audiences based on their age, gender, geographic location, interests, and professional education. Ads can be designed to be interactive, engaging, and informative, using visuals and videos to showcase the benefits of working for the company.
Companies can also use Instagram ads to increase their brand awareness, boosting their visibility and presence on social media. This can help enhance the perception of the company as an attractive and desirable employer for professionals.
Use hashtags to target potential candidates on Instagram
A hashtag is a keyword preceded by the symbol "#", used on social media to group content around a specific topic. It allows Instagram users to discover and follow relevant conversations, as well as find pertinent content related to their interests. In a recruitment plan on Instagram, using relevant markers can help companies target potential candidates and increase their visibility as an employer. Markers provide recruiters with an effective way to reach specific audiences and engage in relevant conversations for their employer brand.
Research popular hashtags related to your industry
By using social media, recruiters can more effectively reach their target audience, and Instagram can be an effective platform to promote your employer brand and attract qualified applicants. By using relevant and popular markers related to your industry, you can increase your company's visibility and job offerings to Instagram users interested in your field.
Create your own hashtag
Creating a hashtag specific to your company can be part of effective strategies to increase the visibility of your employer brand on Instagram and attract job seekers:
first, think of a hashtag that is easily identifiable with your company and your industry;
then, use this hashtag across all your online communication channels, including your other social media like LinkedIn, your website, and your other social media.
Use location hashtags
If you are looking to recruit locally, use location tags to connect with candidates in your area.
Follow relevant hashtags
By following the most relevant ones, you can stay updated on industry trends, events, and important conversations.
Use skill hashtags
Use relevant skill keywords for your business to target candidates with specific skills.
Use recruitment hashtags
Use specific hiring identifiers, such as #wearehiring or #jobposting, to attract the attention of job seekers.
Integrate hashtags into your content
Integrate the most relevant ones into your posts to attract potential candidates looking for jobs in your industry.
Use brand hashtags
Use brand topic identifiers to promote your company and create a strong brand image with potential candidates.
Use hashtags for recruitment events
If you are hosting a recruitment event, use hashtags to promote the event and encourage participation from potential candidates.
Monitor hashtags
It is important to pay attention to the use of hashtags. It is not enough to follow the most popular hashtags, as they may attract followers who are not necessarily aligned with your company. It is better to choose more specific hashtags related to your industry.
The advantages of advertising on Instagram to recruit new talent
Instagram has become an increasingly popular recruitment channel for companies looking to attract new talent. Advertising on Instagram offers numerous advantages for those looking to recruit new talent, it allows:
to target specific audiences;
to increase the reach of job postings;
to customise advertisements for potential candidates;
to strengthen the employer brand and optimise advertising budgets.
In this regard, it is important for organisations to understand the advantages of advertising on Instagram for their recruitment programme and to use them effectively to attract the best candidates.
Here are the advantages of automating advertising on Instagram to recruit new talent in my community:
Precise targeting
Instagram offers advanced targeting tools to reach the people most likely to be interested in your company and job postings.
Better visibility
Instagram advertising increases the visibility of your company and your job postings, which can help attract more qualified candidates.
Increased traffic
Instagram ads can direct users to your career website, which can increase traffic and applications.
Measuring results
Instagram ads are measurable, meaning you can track the results of your campaigns and adjust them accordingly.
Flexible budget
You can set your own advertising budget on Instagram, meaning you can spend as much or as little as you wish.
Easy creation
Instagram has an intuitive ad editor that makes it easy to create professional and eye-catching ads.
Visual format
Instagram is a visual platform, meaning you can use images and videos to showcase your company and corporate culture in a compelling way.
Easy sharing
Instagram ads can be shared and broadcast on other social media platforms for even wider reach.
Global audience
Instagram has a global audience, meaning you can reach potential candidates anywhere in the world.
Automation
With automation tools, you can simplify and speed up the process of creating and disseminating your Instagram ads, allowing you to spend more time on other important aspects of your recruitment strategy.
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