Growth hacking services on social networks

26 Jun 2024

Growth hacking is the quintessential digital strategy. Is it a new marketing technique? Sometimes, one might be tempted to think it’s just a buzzword. Even though it’s a relatively new field (or perhaps not, since the term Growth hacking was coined in 2010), it is currently permeating the entire internet landscape. It cannot be considered merely a flashy phenomenon as it stands as a proven e-marketing technique. Indeed, it encompasses all the marketing processes aimed at providing exponential growth for a given company, without requiring significant investment. It is designed to produce maximum results at a lower cost. What are the actual results one can expect from growth hacking?

Rapid growth of your business

Profitability is one of the strengths of growth hacking. Its goal is to uncover accessible yet effective channels. They must also be affordable, even challenging any competition in terms of price. It offers an incredible scale-up if you adopt it within your marketing strategy through social networks. It gives you the opportunity to have a genuine growth mindset. To achieve this, it exposes you to new business models. It will also teach you new product ideas. Growth hacking focuses on various data-driven strategies.

Among the most striking examples of this rapid business growth through growth hacking, we can notably mention Airbnb, which started from analysing its customers' needs. It primarily used the user base of Craiglist to attract customers. We can also talk about the social media giant Facebook. It has also deployed growth hacking techniques to broaden its horizons.

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Implementing growth hacking for your business

In order to deploy such a strategy, you must first set specific goals. It is essential to understand your company's marketing needs. This may involve the need to acquire traffic, convert prospects into customers, or retain your audience. Once this objective is defined, you need to determine whether it is SMART (Specific, Measurable, Achievable, Realistic, and Time-bound). Whether it’s Facebook, Instagram, LinkedIn, or Twitter, the principles of growth hacking remain largely the same.

What you need to know is that growth hacking is not a one-size-fits-all technique ready to be employed. It requires thought and demands a deep analysis of the target audience's needs. Understanding potential consumers is very important. Therefore, the proposed solutions must be personalized.

Some growth hacking techniques to know to better situate it

There are various techniques that can be deployed in growth hacking, always depending on the cases and needs.

Retargeting: it is also known as advertising retargeting. This marketing technique provides the opportunity to offer targeted advertisements. It may involve Google ads and other types of advertising. This method is recommended for converting visitors into customers.

Anti-abandon pop-ups: this is a window that appears when the visitor to your site is about to leave the page or when they are browsing content. Ensuring a surprise effect (promotion, promo code, etc.), it can often attract attention.

Pop-ups: this is a rising window which can also be advertising. They may encourage visitors to sign up for a newsletter.

A/B testing: this is a marketing technique consisting of comparing a web page or an application to see which is more effective in order to determine which can have more traffic, subscriptions, or conversion rates.

Social proof: this technique is based on psychological principles. When a person does not have a specific opinion, they tend to follow the majority. Customer reviews and recommendations can therefore convert visitors into customers.

Content regularly updated: this helps to spark interest, especially if it adds value.

Optimised Metrics

Deploying growth hacking allows for optimised metrics. Performance metrics remain levers that enable a better understanding of the user experience and subsequently improving it to achieve the expected results. Growth hacking techniques on social media aim to optimise metrics to maximise a marketing objective. The goal of any marketing approach is indeed return on investment or the increase in revenue. A principle that is not really far removed from those of social networks.

Among these optimised metrics are indeed clicks, leads, visits, likes, etc. Free trials need to convert into subscriptions, visits need to become orders, subscribers need to like tweets, etc. The work to be done consists of imposing a daily presence. This will particularly create engagement with subscribers and thus earn their trust.

Understanding the algorithm of each social network will therefore be crucial. Offering relevant content is also essential. You need to prioritise recent posts, target your audience, identify your leads, generate qualified leads, etc. Automating your presence on social media is a method to adopt to further accelerate your growth. Additionally, some tasks can be burdensome and can cost you an enormous amount of time.

A Mastery of the Different Disciplines of Digital Marketing

Growth hacking acts as a complementary element to digital marketing. Moreover, it allows you to have a good mastery of the different disciplines. It closely considers the concept of market fit. Indeed, it will mainly concern the alignment of the product to a given market. That said, unlike traditional marketing, growth hacking prioritises exponential growth in a very limited timeframe. It aims to increase sales more quickly, gain the maximum number of subscribers in a short period, gain more sign-ups, etc.

Growth hacking can be deployed in various situations as part of its marketing strategy. It helps boost the growth of your business through various avenues. It can particularly be used to:

Optimise the conversion of your site,
Target competitors’ customers and potentially poach them,
Generate more leads (Acquisition, activation, retention, recommendation, and revenue),
Improve SEO (natural referencing on search engines),
Perform natural referencing on social media platforms, etc.

Growth hacking can be deployed through different channels, including social media, content (blog), SEO, email marketing, and more.

In the constant quest for efficiency, growth hacking can be a convoluted technique if you do not truly master its concepts and various aspects. It can therefore be difficult for you to deploy it. In this specific case, you have the option to consult a specialised company to assist you in this process.

My Name Is Bond is a social media automation agency. It offers various solutions that can save you time since certain tasks are not very interesting to perform and can be automated. It supports professionals looking to implement growth hacking for their business.

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