Quality vs Quantity: Which strategy to adopt on Instagram to succeed?

The quantity-based strategy👇🏻

The idea behind this strategy is simple: the more often you publish, the more likely you are to be noticed, both by your followers and by new users. But is this really the best solution to stand out?

The + :

• More visibility: By publishing regularly, you increase your chances of reaching a wide audience, particularly thanks to Instagram's algorithm that favours active accounts.

• Constant engagement: Followers are exposed to your content more frequently, which can increase interaction.

• Adaptation to the algorithm: The algorithm favours accounts that publish often and generate interactions. Frequent content allows you to remain visible in news feeds and on the Explore page.

The - :

• Dilution of quality: The pressure to publish frequently can lead to less refined and less engaging content, which can harm your brand's image.

• Risk of saturation: Too much content can lead to a sense of saturation among your followers, who may get tired and unsubscribe.

• Lack of strategy: The frequency of posts may lead you to neglect a thoughtful content strategy, affecting the overall coherence of your communication.

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The quality-based strategy👇🏻

In contrast to the quantity strategy, the quality strategy involves taking the time to create polished, thoughtful, and genuinely relevant content for your followers. This approach emphasises impact rather than frequency.

The + :

• Enhanced credibility: Well-crafted and relevant content creates a stronger bond with your audience and builds trust. Followers are more likely to engage with posts they consider authentic and well-developed.

• Durability of impact: Quality content, even if published less frequently, can continue to generate engagement long after its initial publication.

• Premium positioning: Brands or creators who publish quality content position themselves as leaders in their field, and can attract a more loyal and engaged audience, often looking for high-end content.

The - :

• Less immediate visibility: With a lower frequency, you risk not being as visible as with a regular publishing strategy. This can limit your organic reach.

• Creative pressure: Creating quality content takes time and resources. If you do not have a well-structured team or schedule, this pressure can lead to creative burnout.

• Risk of losing engagement: If you do not publish regularly, you risk losing your followers' attention. Instagram's algorithm may also penalise your posts by reducing their reach.

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Quality vs Quantity: which choice to make?

The choice between quality and quantity depends on several factors: your goals, the nature of your activity, your industry, and your available resources. Here are some elements to help you make the right choice:

Yes to quantity, but when?

• Goal: quickly increase visibility. If your aim is to reach a large audience quickly, a high publishing frequency can be beneficial.

• Dynamic sectors. If you are in a rapidly evolving field (fashion, food, sports, etc.), you may need to publish frequently to remain relevant.

• Enough resources. If you have a creative team or a well-established content calendar, increasing the publishing frequency may be viable.

Quality, but for what purpose?

• Goal: to build a long-term trust relationship. If you want to establish a strong connection with your audience, it is better to prioritise quality posts that reflect your values.

• Demanding sectors. If you are in a sector where reputation and credibility are essential, then the quality of your posts will matter much more than their frequency.

• Limited resources. If you are alone or with a small team, it may be wiser to publish less frequently but with more polished content.