Instagram launches the "preview" feature: Test before publishing! 🚀

12 Feb 2025

Instagram is launching the "sneak peek" feature for Reels! Test your content before publishing, gain valuable insights, and adjust your creations to maximize engagement.

Introduction :

Instagram recently launched a new feature: the ability to publish a Reel in "preview". Before this update, every post on Instagram was immediately visible to all followers.

Now, creators and businesses have the option to publish their Reels without them appearing on their feed or being visible to their followers. This feature allows testing of content with a wider audience and measuring reactions before it is officially made public.

Specifically, what is the "preview" option for Reels?

This feature allows you to publish a Reel without it being visible on your feed or to your followers. The Reel is only visible to a selected audience (or a wider audience, depending on Instagram's algorithm) for a certain time before it is officially made public. You can thus observe reactions, performance, and adjust your content before the final publication.

How to use it? 🤔

When you create a Reel, you will see a new option in the publishing settings, allowing you to choose to publish it as a preview. Once this option is activated, your Reel will be "private" but available for testing with an audience that Instagram's algorithm will select.

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Why is this feature a game changer?

Before making a Reel visible to your followers, you can test how it performs with a broader audience or a different demographic. This allows you to see if the content generates the desired engagement: likes, comments, shares, etc.

If a Reel does not achieve the expected success, you can:

Adjust the title,
Change the description,
Improve the visuals before officially publishing it,
Etc...

By testing the Reel, you can also gain valuable data on the post's engagement before it is published on a larger scale. The Instagram algorithm will take into account how it performs in this

FAQ - Reels in “premiere”

Who can see the Reel in "premiere"? 🙄
‍Your Reel will be visible to an audience selected by Instagram's algorithm, outside of your followers.

What benefits does this feature bring to B2B businesses? 📈
‍It allows businesses to test their Reels with a wider audience before scaling them up. It’s also a great way to improve the quality of Reels used in advertising campaigns.

Can this feature help me improve the engagement of my Reels? 👀
‍Yes! By allowing you to test your content and adjust elements that aren't performing well, you increase the chances of generating better engagement once the Reel is officially published.

Conclusion: is this “premiere” worth it?

Instagram's new "premiere" option for Reels opens up new perspectives for creators and businesses. It allows testing creative ideas, adjusting content before making it public, and maximizing engagement.

If used well, this feature could become an essential tool for refining content strategies on Instagram. At My name is Bond, we help you implement the digital strategy that suits you.

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