How to implement outreach marketing?

26 Jun 2024

Discover, thanks to My Name Is Bond, the number one in social media automation in France, tips and advice for successful implementation of outreach marketing.

Identify the right contacts for prospecting

The functioning of outreach marketing closely resembles traditional sales prospecting. Influential people such as actors, singers, or well-known figures are called upon to advertise. This time, the campaign focuses on internet users. Thus, we work with "influencers," these individuals who gather thousands, even millions, of followers on their Instagram, Twitter, YouTube, Facebook accounts, etc.

It is essential to start by finding the right influencers. In other words, they must talk about you and attract their followers to you. Choose those who:

have charisma and a very large online community;
share the same values as your company;
have a good reputation in your field of activity;
can bring new followers to your professional profile, and especially new clients.

To ensure everything goes smoothly, you should sign a "Win Win" contract. Your influencers should thus benefit from your services or products, but more importantly, your visibility. Even if the agreement is paid, you should include it in your blogs or mention it on your site. In the same way, you will be well presented in their posts. They could create a video or a dedicated post about your company.

Boost my growth

Customise the Emails

The outreach marketing also requires top-quality content. You must take care of your contents, whether they are texts, photos, videos or others. They need to be very well optimized, meaning easily identifiable on the Net. Use the right keywords, the right tags, and the right metas. Above all, pay attention to your prospecting emails and the private messages you send on social networks. How? Personalise them as much as possible so that the client feels privileged.

By personalising your emails, you should attract the attention and curiosity of your targets. They will click on the links. They will look at your home page or your videos. They will search for the things that interested them. Then, they will buy, they will share, they will give their opinions, etc. In any case, these are the main objectives of outreach marketing. And as we are talking about large-scale development on the web, this is evident.

As a reminder, outreach marketing is defined as a modern commercial technique aimed at the development of the business beyond its usual limits. The goal is to reach a broader audience, especially the targets that do not seem easy to convince and convert them into customers. Hence the need to work with influencers who gather a large community around them.

Integrate the Right Call-to-Actions

“Call-to-action,” that is the main objective of outreach marketing. It is essential to encourage prospects to act, to place orders, or to request an intervention. Influencers take care of the “call” part because they will use their influence and notoriety to encourage their followers to take an interest in you. They will even ask them to try your products or buy them. However, it is important to have “good call-to-actions.”

In fact, the concept of outreach marketing implies that each player is prioritized. The company and each influencer must benefit from it. It is mainly about a relationship of trust since modern sales techniques to promote a product are sometimes very different from the old ones.

So, rather than talking about it, we are going to unpack it and directly show how it should be used. It is even used in plain sight to prove that it is effective or practical rather than stopping at its presentation. One can even critique it while specifying that it is a good product. The important thing is to create a buzz around your business.

The call-to-action also requires regular publications, just as is typically done for television advertisements. Except this time, we are on social media.

Analyze the Outcomes of the Campaign

Each marketing campaign goes through an analysis of the data collected during the project. It is essential to assess the effectiveness of the collaboration with influencers, email content, investments, etc. Several parameters need to be checked, such as perception indicators, loyalty rates, acquisition costs… in the end, remember to use a dashboard.

Initially, the goal is to know if your actions have allowed you to reach a broader audience as planned. Then, you assess your level of visibility, your reputation, and your online notoriety following the actions taken. Finally, there is the financial assessment to determine how much this campaign has generated.

Subsequently, you will assess the real impact of your outreach marketing project with the data, figures, or sales statistics. You need to tally the number of likes, engagement rate, number of comments, number of clicks, traffic, etc. It is also important to know the conversion rate or purchase intentions.

To carry out your outreach marketing campaign, My Name is Bond offers you its services as a specialized web agency in the field of web marketing. It provides you with the best influencers to give your business a boost. It will offer you the necessary analysis tools such as trackers on social media and much more.

Boost my growth