How to go viral on Instagram?

26 Jun 2024

Some posts spread rapidly on Instagram, meaning they go viral in a short amount of time. And if you are here, it’s because you are looking for a way to do the same, as despite having a fairly high number of followers, you are not able to achieve the desired visibility. So what techniques should you rely on in order to go viral on Instagram?

Understanding the Expectations of the Community

On Instagram and just like on other social networks, there is no secret to creating a viral post. It is indeed about the interest that subscribers show in your content. And like in any marketing strategy, the best way to meet subscribers' expectations is to offer them the content they want. To do this, you must first know your subscribers and learn more about the topics they love.

In order to find the type of content that generates the most interaction, you need to create a fictional character that has the essential characteristics to connect with your audience. Be sure to take into account the following criteria when creating your persona:

age,
gender,
place of residence,
profession,
level of education,
salary income.

This information will help you get closer to your community and consequently determine the type of post that encourages them to be reactive. In addition to the content, don't forget to also include the type of Instagram account that is most followed by subscribers.

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Finding Your Visual Identity

Now that you have created the character that will win the hearts of your followers, find your visual identity. It goes without saying that this is one of the keys that will allow you to reach the Grail in terms of visibility. Just like other social networks, Instagram is based on visuals, both in form and content. So, let me tell you, even if the content of your post deserves the greatest number of interactions, it will be biased by its unappealing appearance.

Furthermore, having your own visual identity will allow you to create your own personality. It will be akin to a trademark, as soon as it appears, followers will immediately make the connection with you. If you are not skilled in this area or have no knowledge in the field, you can call on professionals. Although this represents an additional cost, it is a long-term investment. Additionally, you can use various software and applications that will make your posts unique, attractive, but also original.

Post at Peak Times

Just like you, your followers are busy during the day. If you want to reach them and make your post go viral, choose the time when they are all active. Thus, posting at peak times is the best way to make your post viral. This way, it would be at the top of your feed and seen instantly by all your followers so they can interact right away.

Therefore, it is pointless to make a post at 3 a.m. when no followers are active. Studies show that the number of active users peaks in the morning before work, at noon during lunch breaks, and in the evening after work. However, there is an audience analysis tool that allows you to determine the most effective times for your audience. Consequently, schedule your posts based on the aforementioned times if you want to go viral on Instagram.

Conduct Competitive Monitoring

How many times have you noticed that the content posted by your competitors is more compelling than yours? And as on Instagram, no rule prevents you from copying an idea, improving it, and using it. So, why not conduct competitive monitoring? It’s simple and logical, as if it made your competitor's post viral, why wouldn't it do the same for yours? However, there's no way to copy without modifying it first, as you will be penalized.

To avoid violating copyright and to increase your visibility, consider the following parameters:

the type of content: image, photo, or text;
the content itself: humorous, activist, call to action, and others;
the hashtags used;
the frequency of posts and stories;
the timing of posts.

Mastering these parameters will allow you to reach more followers, especially based on the persona you have created.

Use the Right Hashtags

Did you know that many businesses rely on hashtags solely to increase their popularity rating? Yes, but to do so, you need to focus on the right hashtag. The current situation is that social media users use them without knowing what they correspond to. When used correctly, it is an effective strategy that can make a post go viral.

In fact, a hashtag is a specific tag that provides access to the general page of feeds and to the explore section. To help you choose the right hashtag that can enhance your SEO and niche, use the Hashtager app. Furthermore, those that are frequently used remain the most relevant. Choose them based on your topic as well as your level of popularity.

As we have seen throughout this article, going viral on Instagram requires following a well-defined strategy and steps. If you need professional expertise in the field, My name is Bond and his team can assist you in your endeavors.

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