The 5 best tools for marketing automation

26 Jun 2024

The success of a marketing automation strategy often depends on the tools used. These automation software solutions possess many essential automatic functions for implementing said strategy. The result: tasks are lightened while sales multiply. What are the five best tools at the moment?

1 - ProspectIn

Who doesn’t know LinkedIn? It’s the most famous professional social network in the world, especially in French-speaking countries. It has an automation software called ProspectIn or "LinkedIn automation", a must-have if you want to make LinkedIn your hunting ground. Its advantages:

automatic opening of interesting profiles,
quick and direct contact with interesting profiles via personalized messages,
fully individualized automatic invitations,
an easy-to-use and intuitive interface,
an affordable price,
high effectiveness on LinkedIn.

Thus, you will find it very easy to start a conversation with your target on LinkedIn thanks to ProspectIn. This, from preparing the first message to closing the sale. Even the entire communication can be facilitated through automated, yet personalized, messages. It is especially necessary for follow-ups, prospecting, or purchase invitations. Nevertheless, it is very effective.

2 - Podawaa

Podawaa is a fully customizable automation tool. It allows you to create personalized content and send it to prospects on LinkedIn. Yes, we stay on LinkedIn with Podawaa. It allows you to create individualized messages known to be very engaging. Engagement is even very quick because no one can tell that it’s an automated message, that is, they just received a message from a bot.

Podawaa also enables you to find direct targets, the prospects you were waiting for. You will be able to designate a target audience and modify it each time. Even the comments can be automated, knowing that they will appear genuine. One of its biggest advantages is the creation of posts. You can prepare and schedule them. The bot handles publishing them while suggesting improvements if necessary.

In short, Podawaa wonderfully simulates human behavior for all your communications. Note that Podawaa is compatible with ProspectIn. Quite normal since it is entirely dedicated to LinkedIn.

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3 - Hootsuite

Hootsuite is a software for automation for social media. It is perfect for communications on Facebook, Instagram, or Twitter. Its use is also easy since you just need to create posts and schedule their publication. This frees you from a repetitive task since we know that posts need to be regular in the field of network marketing.

Hootsuite then takes care of the publication. Obviously, modifications are suggested if the system determines that improvements need to be made. This is really convenient for community managers or communication managers on social media.

It also has a dashboard with statistics. You can check your entire community, the data regarding the effectiveness of each post, the number of reactions, etc. Thus, you have a comprehensive analysis tool thanks to Hootsuite. Even the number of views, comments, and shares is visible. Management is therefore centralized, which is perfect in terms of organization.

4 - Zapier

Zapier is also an automation tool, but it is focused on automation applications. It can be likened to an application connector. In reality, it is an event automation platform for all your automation applications. It is interesting because it saves you from juggling between different tools and wasting time managing all this software.

Zapier is compatible with several communication tools like Gmail, WordPress, Mailchimp, Google Drive, ProspectIn, etc. You no longer need, for example, to integrate new names into each of your applications. Just go to Zapier, do it once and you will find all your leads across all your applications. The same goes for a post; just create one and activate the synchronization on all the apps.

Everything happens on “Zap”, your dashboard or your “workflows” on Zapier. As a reminder, the program is fully automated. Its responsiveness is similar to that of software used in banking institutions, which falls within the framework of marketing automation.

5 - Piwaa

Another little friend of LinkedIn. Piwaa is another automation tool on LinkedIn. This time, it is software capable of conversing in private message with targets or clients. It thus facilitates your private communication without your interlocutor knowing that it is actually automation software. It is still very effective.

Piwaa works in the same way as the other tools on the list. You should pre-register messages and create functions for automatic replies. It takes care of exporting them directly to your CRM. These pre-registered responses are sent based on feedback from prospects. There is also an automatic follow-up feature to use if needed.

Its real plus is its particularly handy interface. The ergonomics are unique because you should learn everything quickly. An intelligent function even allows you to tag your targets to reduce search times later.

Thus, the functionalities of marketing tools are essential. It’s up to you to choose the best software, the one that best fits your projects. Otherwise, My Name is Bond offers you its assistance in implementing your marketing automation strategy. It also uses marketing tools, the best by the way, to facilitate your tasks.

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