How to prospect on Twitter?

26 Jun 2024

Social networks are today a key element in the proper functioning of a business, particularly for prospecting. Indeed, these sites are currently enjoying such great success that it is impossible not to exploit them. In this section, we will discuss prospecting on Twitter. So, how do you do it?

Caring for Your Online Reputation

Twitter is a very well-known social media platform in many areas. Furthermore, we can see that even the most prominent personalities in the world send tweets. Its user base counts in the millions. However, to use it effectively, you must start by managing your reputation. In any case, if you wish to grow your community. This is because a subscriber on this platform will not hesitate to express their satisfaction with a product or brand.

In short, for this, you need to do something:

To begin with, you need to be identifiable in 3 main areas. Ensure that the topics you discuss daily perfectly match these categories. You should also indicate them in the form of hashtags. This way, new people who follow you will know you even before they become your followers.
Next, it is essential to be active. This way, you will gain more followers. This concretely means posting several times daily. And of course, paying attention to the quality of the tweets you present to your audience. Even better, you can tweet at regular times, somewhat like an appointment.
Reactivity is also very important. Indeed, when your followers respond to you and ask you something, for example, it is wiser to respond to them as promptly as possible.
Be sure to effectively use all the tools Twitter provides when you make a post. We are talking about likes, polls, retweets, mentions, etc. Be creative!
To save your time, it is possible to schedule your Tweets. This way, you will have the opportunity to carry out other tasks or think about other upcoming posts. Lastly, be very careful with negative buzz.

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Follow the most interesting profiles

Twitter is a very interesting network; however, you still need to subscribe to the right profiles to get the most out of it. Indeed, the choice of feeds is of paramount importance. Therefore, you must make the right choice based on your expectations. Of course, as a business, it is obvious that you should subscribe to significant profiles that are related to your activity, or not. In fact, you can simply become a follower of an important personality, for example, just for visibility.

However, the right technique relies on the correct choice of domain. Indeed, you will be more credible by only following significant profiles related to your field. Moreover, this will allow you to be closer to the leads who might also follow you. There is no shortage of big profiles on Twitter, so make sure to choose wisely whom you are going to follow.

Engage in dialogue with prospects

Starting a conversation with a potential client is never easy. Indeed, it is very important to remain cautious to increase the chance of success and turn a prospect into a client. Of course, before moving to dialogue, it is advisable to conduct thorough studies on your targets. Fortunately, there are today applications that allow you to understand your prospects on Twitter. Tools capable of analyzing the profile and conversations of Twitter users to determine their intentions as accurately as possible.

Once your analyses are complete, you can begin to engage in dialogue. If you are certain that the profile perfectly meets your criteria. To make contact easier, you need to interact with the prospect. There are several possibilities for you to introduce yourself: retweets, mentions, likes, congratulations, thank-yous, and many more. Here too, you must show great ingenuity. It would not be very practical to directly talk about your goals, even if your target might already guess your intentions.

Search for Freelance Prospects

It can be said that Twitter is well-equipped to ensure effective prospecting. Indeed, it has the appropriate tools like Hootsuite or TweetDeck. The latter allows you to have columns for specific keywords at your disposal. Prospects who operate as freelancers indeed represent excellent candidates for your business. So, just keep an eye on tweets that contain expressions related to your searches.

You can also conduct a targeted search. To do this, simply use Twitter's advanced search feature. You just need to fill out a form with the keywords you are looking for. You also have the option to search via hashtags or even make a choice on the language of the tweets. Even if you are new on Twitter, you will get used to it very quickly.

Twitter is a considerable asset for a start-up or even a large company. Indeed, this social network allows you to optimize prospecting and increase your potential clients. However, for lead research to be completely effective, it is very important to master the various tools. Nevertheless, you will have no trouble adapting them to your needs. However, would you like your prospecting on Twitter to be a total success? My Name Is Bond is the simplest and most effective solution.

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