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Understand and Master the Instagram Algorithm
11 Jul 2024
This article takes you deep into the Instagram algorithm, explaining the different types of algorithms and their impact on your Feed, Stories, Explore, and Reels. Learn how Instagram uses signals to determine the visibility of your content and discover strategies to optimize your presence and engagement on the platform.
The Instagram algorithm is a mystery for many, with its constant changes and impact on content visibility. However, by understanding how it works, you can optimize your strategy and boost your presence on the platform.
The Different Instagram Algorithms
Instagram uses several algorithms to manage different aspects of the platform:
1. Feed & Stories
The Feed and Stories are designed to show content from your friends, family, and close ones. Instagram offers three views: Favourites, Followed, and Default. Each of these views uses different signals to organize content, including information about the post, user activity, and history with the person who posted.
2. Search and Explorer
The explore section is intended for discovering new content. Instagram ranks these recommendations based on actions such as likes, saves, and shares. The signals used include information about the post, user activity, and previous interactions.
3. Reels
Reels, inspired by TikTok, aim to entertain and retain users on the platform. The content mainly comes from accounts not followed, ranked according to the user's presumed interest. The signals include user activity, interaction with the content creator, and the quality of the Reel.
Understanding and Using Signals
"Signals" are pieces of information used by Instagram to rank content. These signals vary depending on the section of Instagram you are using and may include the time of posting, how often you like videos, and your overall activity on the platform.
The Shadowban
The "Shadowban" is a term used to describe a drop in visibility on Instagram. However, often, this is due to Instagram's ongoing testing with its algorithms. To check if your account is affected, consult the "account status" in your settings.
Control What You See
Your interaction with Instagram influences what you see. You can improve your experience by:
Selecting your close friends for Stories: this prioritises these people in your feed.
Muting accounts that don't interest you: this allows you to follow someone without seeing their content.
Marking recommended posts as "Not Interested": this helps Instagram refine recommendations to your taste.
By understanding Instagram's algorithms and acting on the signals you send to the platform, you can significantly improve the visibility and engagement of your content. The Instagram algorithm is no longer a mystery; it is now a tool you can use to your advantage.
I hope this article clarifies how the Instagram algorithm works for you. So remember to interact daily on the platform to maximise your visibility. To establish the best strategy to implement, get in touch with My name is Bond, the agency that allows you to develop your community in a qualified way and convert your followers into customers.
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