How to manage your e-reputation on Twitter?

5 Aug 2024

Everything can go viral on Twitter, a simple Tweet like a short video. You can quickly gain traffic and visibility this way. However, at a certain point, you need to think differently. You must manage this hard-earned reputation. It may have taken months to build, which is why it needs to be maintained.

Be Active and Responsive

Your activity and the animation of your network are the foundation of your e-reputation on social networks, but you also need to be responsive. This concerns your actions and feedback. Your tasks therefore consist of maximizing your presence on Twitter so that people like you. Thus, your followers will be delighted to retweet your posts, and more and more people will follow you every day. This is, after all, the only way for your marketing plan to work.

On Twitter, as on all networks, the question of responsiveness is also crucial. By being responsive, you bring yourself closer to your followers, that is to say, your network and your clients. You show a side that is less commercial and more human, warmer and more 'adorable'. This is to say that you draw attention to yourself in a way other than through advertising. This kind of seduction works precisely because social media users expect to be treated as human beings.

How to do it then? Always stay active:

share interesting content, your services, your products;
prepare animations like contests, challenge games or Q&A sessions;
give your followers a voice from time to time, to ask for their opinions or to engage them in games;
respond politely and kindly to customer comments and messages to maintain your brand image;
be as responsive as possible when contacted…

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Choosing emojis, gifs and hashtags wisely

On Twitter, playful little images can work in your favour or against you. You should know when and how to use them. Normally, a tweet should include at least one emoji, one gif, and one hashtag. It’s a matter of visibility and engagement. It is also a matter of content quality, as these are the mandatory communication codes on Twitter.

Choose the right keywords because your goal is to get people talking about you. They should be relevant and impactful. Even though it is recommended to post at least 5 tweets per day, remember that each of them must be of top quality for your visibility, traffic, and image. However, limit yourself to the essentials with a maximum of 140 characters per post and an identification.

Scheduling Your Tweets

In fact, in network marketing, the ideal is to be proactive. You will thus identify the behaviours of your targets to meet their needs. In other words, you will act according to your own actions or those of your followers. You can even set your marketing strategy based on this. Then, you schedule your tweets: their content, the time of publication, potential responses, etc.

Tweet scheduling has several advantages. You remain active and engage your community. It’s a matter of competition. Know that your competitors will not let any opportunity pass to get ahead of you. You should regularly launch tweets to maintain your position on Twitter and on search engines.

This is to say that scheduling addresses a technical concern. Some companies use social media bots or automation techniques for this. They create tweets and schedule their publication. This way, they manage to keep up the pace and break free from time-consuming tasks. This allows them to work on the quality of each post in advance and gain an extra edge over your competitors.

Avoiding Bad Buzz

Bad buzz can happen at any moment. It can damage your e-reputation in just a few minutes because people love stories. And on social networks, that’s all they wait for. Anything can distract, even bad news. Everything can also go viral, even a single small misstep. Fortunately, you can avoid this kind of situation by preparing yourself. How?

It’s simple, choose professionals in network marketing. You can ask a community manager to moderate your presence on the web. They will help you maintain your reputation. You can also call a social media manager, a strategist specialised in marketing on social networks. They are at a higher level compared to the community manager. Together, they form the perfect power duo to maintain your online image.

Basically, you should appoint someone as media manager. They will be responsible for integrating performance criteria into a digital strategy for your reputation. They will also define performance indicators to ensure your plans are effective in the long term. If adjustments are needed during the project, they will take care of it. They can also carry out your monitoring on social media and use the necessary tools.

If you do not yet have the means to create such a position in your company, you can work on your content, your activities, and your responsiveness yourself. Otherwise, call a web agency specialised in marketing automation or network marketing. My Name is Bond is perfect for this. It will help you stay in the running on the road to success.

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