Back

Categories

marketing-automation

From Instagram follower to loyal customer: optimize your conversions with Automation & Campaign sending

14 Jul 2025

Are your followers liking but not buying? Discover how to engage your audience with smart automations and well-thought-out campaigns.

Turn your Instagram followers into loyal customers through automation and targeted campaigns.

You have invested time (and often budget) to develop your visibility on Instagram, or any other relevant social network for you: your feed is worked on, your Reels engage, your community grows, as does your traffic… but are your sales up to the mark?

🔍 Indeed, attracting traffic through social networks is a crucial first step, but this traffic will only convert if the user experience on your site is smooth, coherent… and supported by a well-thought-out e-marketing strategy.

The good news? Thanks to Marketing Automation and effective orchestration of your Email, SMS, and Push Notification campaigns, you can:

guide each prospect from your social networks to the purchase,
reduce cart abandonment,
loyalize your visitors to maximize the value of each click generated by your social media actions.

In this article, we explain how to turn a simple like into a sale, and a customer into a loyal ambassador.

1. Understand the steps of your conversion funnel

Before optimizing, you must be able to effectively map your strategy to prepare the action plan as efficiently as possible.

Here are the classic major steps of the funnel (which may vary slightly depending on your target):

Discovery : the user arrives on your site
Interest : they view your products, your categories, your offering
Intent : they add to the cart
Decision : they proceed to purchase (or not)
Loyalty : they return, recommend, become ambassadors

At each stage, specific actions can be automated to boost your conversion rate.

2. Automate the right messages at the right time

Marketing Automation enables the scripting of intelligent, personalized journeys, and especially those triggered automatically based on user behavior.

Here are some key scenarios for each step of your funnel:

Acquisition & Discovery

Welcome pop-up with promotional offer or discount code

Do not rely solely on your CMS's native signup form to boost your acquisition!

When configured correctly, the pop-up remains an excellent means to convert your traffic into subscribers, subscribers who will gradually enter your conversion funnel.

Tips ShopiMind : pay attention to your pop-up settings: give your visitors time to explore your universe and avoid triggering your pop-up too quickly upon their arrival on your site.

Newsletter signup pop-up Natura Force

Nurturing scenario for new sign-ups:

Series of 3 to 6 emails, spaced out over time, allowing your prospects to get to know you better: your brand story, information about your best-sellers, your values, your customer reviews, etc.

Tips ShopiMind : be sure to exclude those who have already made an order ("less than 15 days ago", for example), so they do not show up in your

Boost my growth

3. Connecting Marketing Automation & Campaigns to Complement Your Strategy and Maintain a Link with Your Subscribers

An effective funnel relies both on establishing a complete and structured Marketing Automation strategy, as well as implementing a Campaign strategy.

Campaigns help to convert your prospects and maintain a link with your customers, encouraging them to order more regularly.

As with your automated scenarios, your Campaign strategy should be tailored to your target audience and their varying degrees of maturity.

It is necessary to conduct an intelligent mix of Email, SMS, and Push notifications.

Emailing

Email remains the ideal channel for inspirational content, new items from your e-commerce, promotional offers, as well as highlighting your values & the story of your brand.

Example of a new products newsletter - Xanlite

SMS

With a open rate of over 98%, SMS provides an excellent return on investment (after Email) when used wisely with your target audience.

Due to its cost and its often considered “intrusive” nature, SMS should be used on a portion of your audience to be effective and profitable.

Here is what we recommend regarding the use of SMS:

to be prioritised for loyal customers (up to you to define what a loyal customer is, but generally, it refers to a customer who has made at least 3 orders in the last 6 months).
to be used to relay your exclusive promotional offers or deployed for your premium post-purchase follow-ups
to be personalised with the first name of your contacts to enhance the feeling of closeness with your brand

Push Notifications

This is THE channel that can sometimes be overlooked, as it is often unknown and deemed unnecessary, and yet……

It is important to highlight that the French are among the most frequent users of Push notifications in Europe. They are accustomed to this channel and are therefore relatively receptive to it.

Example of a Promo Push Notification - Easyflyer

Push notifications should be considered an additional contact & conversion channel, to be used to diversify your strategy and A/B test your messages:

Often effective on prospects who are not subscribed to your newsletter (its use may encourage your prospects to return to your site and enter your conversion funnel)
Ideal for flash promotions, restocks, or new items (primarily works on your existing customers)

4. Personalise & Segment Smartly

An effective and sustainable conversion funnel must be adaptable to the profiles & actions of your various targets, whether they are prospects, occasional customers, or VIP customers.

For this, do not hesitate to segment your database as soon as possible and personalise all of your content.

Some examples of basic yet essential segmentations:

Personalise content delivery based on the status of your audience (New visitors vs recurring customers)
Segment based on Small baskets vs big buyers (VIP rewards for big buyers, for example)
Segment Viewed products vs purchased products
For sending your Email campaigns, prioritise “openers” to maintain optimal performance & deliverability
..... numerous segmentation options are possible depending on your strategy

Example of segmentation filters Automated Scenarios - ShopiMind Platform

With a Marketing Automation solution like ShopiMind, you have many advanced segmentation options, including AI-driven segmentation, to generate your segmentation automatically, using a prompt.

5. Measure, Test, Adjust: The keys to a successful e-marketing strategy!

There can be no optimization without continuous analysis or regular testing.

To maximize the impact of your campaigns, it is essential to closely monitor several key indicators: open rates, click rates, conversion rates, as well as abandonment rates in the conversion funnel (and notably the exact stage where they occur), the visit & purchase journey of each of your visitors, not to mention the impact of each channel used (Email, Push, SMS) or even the unsubscriptions and deactivations.

Beyond tracking, testing is essential. A/B testing allows you to identify what really works with your audience. You can test different elements:

The subject of the email,
The design or format of the message,
The timing of the sending,
The type of offer or hook used,
Or even the channel through which the message is distributed.

👉 Every micro-improvement, even minor, can lead to a real performance gain on a global scale. It is by continually testing and adjusting that you will make a difference.

Conclusion

🔎 Optimizing your conversion funnel is primarily about understanding the behavior of your visitors to provide them with a seamless, relevant, and engaging experience.

This involves setting up intelligent automated scenarios and campaigns that capture attention at the right moment, through the right channels and to the right profiles. Fine segmentation and advanced personalization allow you to deliver the right message to each contact while enhancing the impact of your marketing actions.

But optimization doesn’t stop there: it also relies on a continuous analysis of your performance, regular testing, and precise adjustments to improve each step of the customer journey.

🎯 Your Instagram, TikTok, YouTube, Facebook (or other) communities are already generating qualified traffic: it’s up to you to convert this potential into sustainable and profitable sales through a well-thought-out automation and conversion strategy.

And a tool suited to your needs, benefiting from an excellent return on investment, like ShopiMind 🙂⬇️