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The New LinkedIn Prospecting Trends to Know in 2024
20 Aug 2024
In this article, discover the recent trends and innovative strategies for prospecting on LinkedIn for 2024. On the agenda are topics like profile optimisation, the use of AI for targeting, the importance of authentic content, and the new LinkedIn features for more effective and personalised prospecting.
With the constant evolution of the world we live in, LinkedIn continues to reinvent itself, offering new opportunities for B2B prospecting. In 2024, new trends are emerging, transforming networking and lead generation strategies. This article explores these innovations to help you stay at the forefront of social media prospecting, particularly on LinkedIn.
1. Optimising Your Profile for Prospecting
An optimised LinkedIn profile is more crucial than ever in 2024.
Photo and Banner : Ensure your photo is professional (clear, looking towards the future, with a personalised background to be recognisable) and that your banner reassures and highlights what you offer.
Professional Title : Your title should highlight your value proposition. Think about it, it's the only visible element along with your photo when you comment on posts.
Summary and Experiences : Highlight your skills and achievements. Use keywords relevant to your sector to improve your visibility.
Links: Consider directing your followers to external links such as your website, a landing page, a Calendly link, or others.
Featured Items: Featured items are a new way to showcase resources or simply direct your readers to your newsletter or your Calendly link, for example.
2. Artificial Intelligence and Targeting on LinkedIn
Today, AI is revolutionising the way we interact with prospects on LinkedIn.
AI Tools for Targeting : Use AI-based tools to identify and segment your audience more effectively.
Automated Personalisation : AI allows you to generate personalised messages at scale, making communication more relevant. Base yourself on this first draft and adapt it to reflect your style.
3. Authentic Content and Engagement
The authentic content is key on LinkedIn.
Share Your Expertise: Publish articles, case studies or insights that demonstrate your expertise.
Authentic Interactions: Engage in discussions. Comment and share relevant content within your network.
To help you create content faster, you can use artificial intelligence. Note that they will solely aim to help you brainstorm. The writing should be finalized by you, so that your personal touch and personality come through as much as possible.
4. New LinkedIn Features for Prospecting
LinkedIn regularly launches new features to improve prospecting.
LinkedIn Live and Events: Use these platforms to host webinars or participate in live discussions.
Enhanced Analytical Tools: Take advantage of LinkedIn's advanced analytical tools to refine your prospecting strategy.
In 2024, adapting to the new prospecting trends on LinkedIn is essential to remain competitive. From profile optimisation to the strategic use of technologies like AI, these trends offer new ways to connect and engage with your target audience more effectively. Integrating these practices into your prospecting strategy can radically transform your approach to networking and lead generation on LinkedIn.
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