Social media marketing trends in 2024

26 Jun 2024

Network marketing is constantly evolving. This year again, new updates are necessary for you to maintain your position on social networks and on the web in general. It starts with the type of content to prioritise, the quality of the content, and your interactions on your posts. Here are the marketing trends to adopt on social media in 2021.

Short videos and ephemeral content

Videos are all the rage! Indeed, in 2024, people are in a hurry, but patient enough to watch a video. But not just any video! Everyone knows that advertising is hidden in each one, they only watch short videos to see just the essentials.

In other words, a video of 2 to 5 minutes is more effective in terms of marketing than a video of 25 to 40 minutes. Time can also be bought…

In fact, people act this way in the hope of not encountering advertisements. They are already everywhere, so inserting an ad into a video would be too much. However, they are quite understanding. They accept to watch a mini-ad if it is well integrated and does not spoil the enjoyment.

The enjoyment? Yes, they click on the video to laugh, to be uplifted, or to obtain relevant information. Otherwise, no marketing effect is expected.

Therefore, it is essential to choose ephemeral and playful content and add impactful advertisements with the right information. Many people still associate the internet with a tool for entertainment, so play on that.

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Prioritise Conversational Marketing

Conversational marketing is also essential in 2024. Therefore, you should revisit the fundamentals of traditional marketing: exchanges and communications.

Consider using the:

Comments
Private messages
Reactions - likes and emojis
Share subscriber content
Feedback requests
Various games - contests, Q&A sessions
Polls…

Through conversational marketing, the customer relationship will be strengthened. You will be closer to your subscribers and customers. Thus, communication with your community will be optimised as you will understand their needs and what they expect from you. You have an open and infinite suggestion box on your professional page.

For this technique to be even more effective, consider personalised feedback: personalised messages, comments on each response to your posts or others. The goal is to value your subscribers to increase your online reputation or strengthen it.

Content Recycling

The content on your site and social media must be recycled. This should happen at least every three years. But in 2024, it is better to increase the frequency. You should recycle it every year or every month.

On social media, a viral piece of content must be shared every month to remind people where it came from. Indeed, given the amount of information circulating, you will fall into oblivion if your content is not regularly distributed.

For example, you need one story, five tweets, one video and one hashtag per day. As you should inform your targets differently in 2021, you should create content differently. And recycling remains the best way to ensure a return on investment. Sometimes, you need to post a memory or refresh your captions. Other times, you just need to react to a post. Everyone who reacts to it will bring it back to their news feed or receive notifications.

Prioritise social gaming

Social gaming is simply the integration of games into your marketing strategy.

In 2024, this type of activity will explode your audience and your traffic. It falls within the same framework as conversational marketing, but is more engaging. The goal is to create games to gain reputation. Internet users will thus participate directly in your development while having fun.

Social gaming is also very appreciated by social network users because there are often prizes at stake. You will further energise your network and communicate with your followers. You can opt for challenge games, contests, or others. There are also specific tools to enhance the experience such as webcams, virtual headsets, augmented reality, etc. You can use anything that can optimise this activity.

For your business, social gaming is a business opportunity not to be missed and a new way to communicate in 2024.

Multiply private groups

Interaction is still on the agenda this year.

To be closer to your clients, you can create private groups. Choose a theme or your area of activity, a particular product or service. If you work in high-tech, consider a group focused on all technology products. You can administer it to be able to post offers regularly and conduct competitive monitoring at the same time.

Private groups are also limited to a circle with high marketing value. Real consumers, potential clients, future partners will want to join because they know they will find what they need there. There are thus one or more common points that unite you. What better for your sales!

Remember, ephemeral content is more effective than serious content.

Therefore, prioritise playful posts to encourage internet users to subscribe and interact. As entertainment is always well received, the experience should please everyone. This type of activity should even be organised regularly. Also choose a networking marketing expert to assist and advise you, choose My Name is Bond.

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