How do social media bots work?

26 Jun 2024

Social media is a world apart where the reactions of others are of paramount importance. For businesses, this is even more true given the issues of advertising, responsiveness, and monitoring. This is where social media bots come into play, these robots that help to quickly gain popularity on social networks. How do they work?

Automation of Publications

Social media bots also allow for:

quickly popularising a page or profile: this is done automatically and even artificially, but the account in question will become very famous quickly. It will have thousands, if not millions, of followers in a few days;
commenting on publications: so that the post appears famous and interesting to the targets;
facilitating phishing: that is to say, to hack accounts. On social networks, this phishing aims to gain fake followers so that the actual targets come to subscribe.

Social media bots are mainly used for postings. Indeed, a professional profile must be regularly updated. A company page should, for example, offer interactive posts, competitions, or messages to share. With a bot, this action can be done without the help of a human. It is enough to pre-register upcoming posts and let the bot publish them.

Many believe that this type of robot harms humans, knowing that they distort trends and can be used for dishonest purposes. In the context of an advertising campaign, they can indeed change the game as people are attracted to what is popular. They thus amplify the publication so that it seems very popular. This attracts people's curiosity.

Bots therefore take care of making the posts popular, with false reactions and can mislead people. They will automatically subscribe to or like the post because no one wants to be late. These robots also send them at an equal frequency, which is even more attractive.

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Messaging Automation

Bots on social media are also used to spam the messaging of marketing targets. They send personalized messages, or those that seem so, to attract attention. The goal is to convince them to subscribe, but above all to encourage purchases. Conversion is the ultimate objective. This is how spam is born, those emails and messages that are typically commercial which often fill our inboxes.

This is how social media bots are used as advertising tools. Some are illegal, while others are completely legal. The important thing is to adhere to the law, their method of use, and their working mechanics. Just like publications, you can prepare the base message. It is then up to the bot to distribute it afterwards. This will happen in a completely automated way. Each target, which you have previously selected, will then receive an individual message.

As a reminder, the objective is to engage the target, to push them to buy, to become a customer. And the technique works because each message is engaging. The offer, for example, is attractive and you cannot tell that it is a robot that has offered it to you. This is valid when it comes solely to messaging prospecting.

There are also issues of interaction. Some marketplaces on Facebook, for example, use bots to take orders. The conversation is therefore directed. This does not necessarily harm the company's image. In such cases, it is even convenient as the entire sales and order-taking chain is fully automated.

Marketing Campaign Automation

Marketing campaigns on social media include both posts and direct messages. This is because you need to make a strong impact and reach as many people as possible. Prospecting via social media bots is actually recommended because it avoids repetitive tasks. Everything that is time-consuming is eliminated. You will have time to respond to questions because the robot takes care of the dissemination. It’s thus a matter of productivity.

In fact, bots serve to automate marketing. Certain actions are entrusted to them such as data collection, lead creation, message sending, etc. The community manager will be assigned more “human” tasks when the client wants to speak to someone. They will need to create the first message or the framework to follow for a specific type of client. But it’s the bot that will send it.

We are therefore talking about customer relations. This is the last step of prospecting. The first step is to gain new followers and grow your online community. All marketing campaigns start there. All means are employed to attract people, to get them interested in the products, and then in the company.

In practice, you will encounter the bot as soon as you enter a professional profile. It guides you towards the posts to see and “like”. It offers you the contact page, photos to download, and products to buy based on your reactions. You will even receive proposals for meetings or premium content.

My Name Is Bond allows you to find the best social media bot for your activity. This way, you can lighten the tasks on social media while remaining active. You will gain popularity and have new followers. You can even interact with your followers without being physically present.

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