What strategy should be adopted to gain more engagement on Instagram posts?

1. Understand what triggers engagement

Before trying to “get more likes”, one must understand what drives a user to interact.
And that’s why implementing a digital strategy is crucial for having a solid foundation!

There are three main levers that can trigger engagement:

1. Emotion: a post that evokes a reaction, surprises or inspires.
2. Value: content that provides a clear solution or useful advice.
3. Involvement: an explicit invitation to participate or give one's opinion.

Example: at My name is Bond, before publishing, we put each post through the “3 levers test”.
If at least two are ticked, the content is approved!

2. Build content optimized for the algorithm (and for humans)

The algorithm analyses:

- the time spent on your post,
- the interaction rate,
- shares and saves.

To maximize these signals, several elements should be added to your strategy:

Pay attention to your hooks: a strong hook in the first 3 seconds.
Structure your carousels: each slide should encourage moving to the next one.
Vary the formats: Reels for visibility, carousels for retention, stories for links.

The templates from My name is Bond are designed to capture attention until the end and provoke action (like, comment, click).

3. Engage before, during, and after publication

Engagement doesn’t only happen at the moment you post. You need a winning routine that enhances your visibility.

Here are some tips to help you:

30 minutes before publication: comment on posts from your target audience to spark their curiosity.

Just after publication: respond to the first comments quickly (the algorithm loves that).

Within 24 hours: send a DM or reply to the stories of those who have interacted.

At My name is Bond, this engagement routine is automated for each client, which ensures authentic and regular interactions.

4. Track the right indicators (and not just likes)

Many focus on likes... but that’s not the most important metric.

Here are the indicators to always keep in mind:

1. Engagement rate (interactions / reach)
2. Number of comments per post
3. Saves
4. Clicks to profile or link in bio

The weekly tracking from My name is Bond allows for quickly identifying the formats and topics that generate the most results, and adjusting the strategy.

5. Content ideas that boost engagement

Here are some types of posts that work particularly well in 2025:

- “Checklist” carousels: easy to save
- Before / After: visible results of your services
- Mini-tutorials in Reels: educational and brief
- Direct questions: at the end of the caption or in stories

My name is Bond provides its clients with editorial calendars that already include and optimize this type of formats.

6. The impact of engagement on your visibility

The higher your engagement rate, the more Instagram's algorithm:

- Shows your posts to a larger number of your followers,
- Pushes them into the “Explore” tab,
- Recommends them to non-followers!

This is the snowball effect: the more your posts generate interactions, the more visible they become… which generates even more interactions.