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Why is engagement more important than the number of followers on Instagram?
30 Jul 2025
You have 10,000 followers but fewer than 100 likes? It’s not the impressive number that matters, it’s the one that converts. In this article, we explain why engagement is more important than the number of followers on Instagram – and how to optimise it with concrete actions.

🧠 Why engagement is more important than the number of followers on Instagram?
Having thousands of followers on Instagram is flattering.
But if those followers don’t like, don’t comment, don’t share, and never click on your links… what’s the point?
Engagement is the true fuel for your Instagram growth.
And above all, it’s the only signal that allows the algorithm to recommend your content.
In this article, we explain:
why engagement is the real metric to watch,
what it says about your community (and your future clients),
how My name is Bond helps its clients optimize it on a daily basis.
1. You save precious time (and avoid costly mistakes)
Creating a strategy, producing content, publishing, engaging, analyzing… Even with the best intentions, Instagram quickly becomes time-consuming.
Hiring a specialized agency allows you to:
Free up several hours each week,
Avoid scattering yourself with ineffective tests,
Accelerate results with a proven method.
💡 At My name is Bond, we establish an automated publishing + engagement routine run by humans, to keep your account active daily — without you.
2. You benefit from genuine strategic expertise
Instagram evolves quickly. Trends, formats, and algorithms change every quarter.
A good agency:
Anticipates changes (like the arrival of Notes, new Reels signals, etc.),
Continuously tests across multiple client accounts,
Offers you a tailored strategy, adapted to your sector, target audience, and resources.
💡 Our team relies on a comprehensive initial audit, followed by personalized weekly follow-ups, with real-time recommendations.
3. You achieve concrete (and measurable) results
There is no Instagram strategy without clear indicators:
Growth of qualified followers (that you can automate…),
Engagement rate,
Organic reach,
Number of incoming DMs or clicks to your site.
And above all: business impact.
A good agency helps you transform Instagram into a lever for visibility and conversion.
💡 My name is Bond provides clear dashboards, with KPIs tracked weekly, to measure the real impact of each action. And above all, a dedicated Account Manager for your project!
4. You access professional content (without spending your evenings on it)
Creating impactful content requires:
A mastery of formats (carousel, Reel, story…),
Good storytelling,
Visuals aligned with your brand image,
Well-placed CTAs.
And above all: a strategic angle for each post.
💡 At Bond, we provide optimized content templates and offer you a production of content aligned with your growth strategy.
5. You transform Instagram into a conversion tool (not just for visibility)
Instagram is not just for being “seen”. It can (and should):
Generate leads,
Drive traffic to your site,
Build a base of loyal followers.
An agency does not just “post” on your behalf. It transforms Instagram into a true growth channel.
💡 With us, every strategy includes specific actions to boost traffic to your offers, your pages, or your appointments.
6. You stay involved, without being overwhelmed
Outsourcing does not mean disappearing. A good agency works with you, not instead of you:
You validate the editorial strategy,
You have control over the content,
You receive clear support (and no technical jargon).
💡 At My name is Bond, we operate in cycles of 4 to 6 weeks, with monthly check-ins to adjust actions according to your current business goals!
The most frequently asked questions by our clients 👇🏻
Why is engagement more important than the number of followers on Instagram?
Because Instagram's algorithm prioritizes accounts that generate interactions (likes, comments, shares) rather than those with a large base of passive followers.
What is a good engagement rate?
Generally:
+5% = very good
2-4% = acceptable
<2% = needs improvement
But this also depends on your sector and the size of your audience!
How to increase engagement on Instagram?
By publishing quality content, encouraging interaction (questions, CTAs), responding to comments, and engaging with other strategic accounts.
Can My name is Bond help me improve my engagement?
Yes. The agency offers personalized support, with optimized templates, a human engagement routine, and precise weekly follow-up to improve your performance.
🧾 Conclusion: Engagement, your true currency on Instagram
Stop chasing empty numbers and focus on what really matters: human interactions, conversations, trust signals.
And if you want to save time, avoid mistakes, and generate qualified growth, you can always:
👉 Smartly automate with My name is Bond
👉 Or benefit from a free audit: Click here

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