How to use Instagram Notes for your business

11 Jul 2024

Instagram notes can be a powerful tool for businesses looking to communicate and engage with their audience. It only takes 60 characters or less to create a note, meaning you can do it in just a few seconds without having to spend time planning it. By trying out new features early, you can stand out from the competition and see if it makes a difference for your brand.

We are all familiar with how often Instagram introduces new features and tools on the platform. From Stories to Reels, through paid Partnership tags and Remixes, a lot has changed over the past few years. Some of these features have helped enhance the user experience, while others have allowed brands to improve their marketing on the platform. Today, Instagram has surprised users with a new feature called "Notes", offering you a new way to communicate with your audience.

So, what are Instagram Notes and what is the purpose behind them? Moreover, why should brands or creators use them? Let’s discover this in this guide.

What are Instagram Notes?

Instagram Notes are virtual notes that you can share in the Messages tab, just above your direct messages. Think of them as Stories for your inbox. The Note will only be visible to your friends (people you follow) or your "Close Friends" list, depending on the person you decide to share it with. The people who can see the Note can also respond to it, and those responses will land in your direct messages. This way, you can immediately start a new conversation related to the topic of your Note. Notes can contain up to 60 characters and can be written using text and emojis. Just like Stories, they will be available for 24 hours, after which they will automatically disappear. The main difference is that you can only post one Note during those 24 hours, whereas you can have multiple Stories at the same time. If you wish to post another note, the previous one will be automatically removed.

Another difference is that the Note can only contain text and emojis. No media such as images or videos can be included.

Instagram Notes offer a new way for brands and creators to engage with a small group of people. This can be an effective way to boost interaction among an exclusive group of fans or followers. It is, of course, complementary to our instagram secret agent.

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Why you should use Instagram notes ?

You may be wondering if Instagram notes are really important. You already have a strong Instagram Stories game and are getting great engagement, so what’s the big fuss about notes? Especially since you can't post photos and videos.

The unique nature of Instagram notes makes them a new and refreshing way to interact with your audience. Here are some benefits you can gain from Instagram notes.

1 - Share exclusive and time-limited offers

Notes are only accessible for 24 hours, making them ideal for sharing urgent updates. Whether it's for a flash sale, a last-minute reminder, or an update.

2 - Strengthen your relationship with your audience

When someone replies to your note, the conversation is automatically redirected to DMs. For example, if someone has a question about your return policy on promotional items and they reply to your note promoting that product, you can answer their question and even share a link to your FAQ page containing additional information on the return conditions for discounted items.

3 - Improve your visibility

Notes are prominently placed in your inbox, above all direct messages, making them much harder to miss.

4 - Keep your conversations up to date

Notes give you the opportunity to spark conversations that are timely and engaging. You can share information on a relevant topic in your niche.

5 - Share exclusive and time-limited offers

As these notes are only visible to people you follow back, it's the perfect way to share offers that you want to keep exclusive. For example, you could post an offer aimed at the influencers you follow who want to participate in an upcoming brand partnership.

6 - Get valuable feedback

All creators and businesses need feedback to understand how to improve. Post a note asking people to share their thoughts or ideas on a specific topic.

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How to Create Instagram Notes

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Ready to post your first note on Instagram? It’s very easy to create Instagram notes. Just follow the steps below.

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1 - Open your Instagram app and go to your inbox by tapping on the icon at the top right of the app. From here, you will be able to see the notes your friends have shared with you and with other friends.

2 - In the bottom left corner, you will see your profile picture. Tap on the box just above that says "Share a thought for your friends to see it here..." This will open the notes window.

3 - Type your message. It can be up to 60 characters long. You can also include emojis to make the note more visible.

4 - Once you have written your message, choose who you want to share it with. You can either share it with your friends (the followers you are following) or with your "Close Friends" list.

5 - Tap on "Share" and that’s it. Your friends can now see the note in their inbox, along with notes from other friends. To reply or react to the note, they can simply tap on it and a message window will open at the bottom of the screen. Their response will then go into your direct messages, through which you can continue the conversation with them.

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Should You Use Instagram Notes for Your Business?

You have seen how Instagram Notes work and how brands and creators can benefit from them. Now, you are trying to decide if this is something your business should consider. Our suggestion? Why not give it a try?

Brands should always experiment with new ways to communicate and engage with their audience. Instagram Notes offer exactly this opportunity, especially since it doesn’t require much time or effort. It only takes 60 characters (or less) to create a Note, which means you could create a new Note in just a few seconds. In summary, this also means that you won’t really need to spend time planning what you will post.

Moreover, trying out new features early can give you an advantage, allowing you to get ahead of the competition. This way, you remain competitive and have a better chance of standing out in the market.

After trying it for a few weeks, you will be able to see for yourself if it has an impact on your brand. This will then help you decide if it’s something you should continue to invest in.

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