How to gain visibility on Instagram?

26 Jun 2024

With over 800 million members, Instagram is one of the most used social networks in the world. According to figures, around 21 million people use it daily. A boon for major brands and companies seeking new customers. Based on the sharing of photo and video content, it is the best way to encourage followers to visit your online store or to retain existing customers. So how can one increase their visibility to stay on course and gain more followers?

Post Quality Photos

On Instagram, there are no secrets to boosting visibility. As this social network is based on sharing photos and videos, the first way to achieve this is to improve the quality of these. Indeed, the higher the quality and uniqueness, the more the community will be curious to learn a bit more about you, your brand, and your products. It is clear that the most appreciated content is that which catches the eye and engages. Moreover, they are the most commented on, and even shared.

To increase your visibility, play with colors and tones to create a harmonious set for all your photos. Since some businesses understand the importance of quality photos, they do not hesitate to use the services of a professional. If you do not have the means, there are software and applications that can give a professional finish to your photos. Here are some examples:

Mobile photo editing software: Aviary, Lightroom, and Canva
The most used filters: Clarendon and Valencia
Application for a well-framed photo, for a good shot: VSCO CAM

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Post Consistent Stories

Indeed, it's not just the quality of the photos that you need to focus on, as posting consistent stories also ensures greater visibility for you. And this is even if it is not taken into account by Instagram's algorithm. This can lead some people to wonder why to continue. Simply put, with an average of 500 million users per day, it is impossible to refrain from publishing one of the most famous types of content on Instagram.

Unlike photos, your followers will be kept informed of your updates and may even be encouraged to look more closely at them because you are placed at the top of their news feeds. This remains an asset in their conversion and loyalty. For stories, avoid monotony by not posting only text or photos. Put yourself in the audience's shoes and ask yourself what they would like to know. For example, post an engaging text with a beautiful photo that grabs your followers' attention. A beautiful photo lacking meaning is pointless.

Focus on Video

Currently, the success of mobile videos is not comparable to that of photos. But according to forecasts, this trend will reverse by next year, as it will represent more than 80% of traffic on Instagram. Unlike photos and stories, video is comprehensive and allows for quicker communication in one go. It is ideal for capturing attention and attracting the gaze of community members who follow you.

In short, it is ideal for retaining your followers for as long as possible and interacting with them. However, be sure to pay attention to all the details so as not to lose their interest within the first few seconds. The quality of the image, the framing, and the sound must be perfect, as remember, the goal is for the follower to watch your video until the end. If you wish to publish longer videos, consider using the IGTV function located at the top of your page.

Betting on Instagram Lives

Similar to stories, live videos are not accounted for by Instagram's algorithm. However, keep in mind that the notifications they generate appear at the forefront for your followers. And if live videos are also appreciated, it is because the content is simple yet of high quality. Resulting from a source of spontaneous inspiration, they are often natural, fluid, and relaxed. This does not mean that they are not polished.

Moreover, it can be observed that these videos have a higher audience rate, compared to professional videos that take time to prepare. The more interesting your lives are, the more they will be appreciated. And when one or more followers enjoy it, they won’t hesitate to tag their friends and mention their names in the comments. This is a powerful lever to increase visibility.

Captions and descriptions that encourage followers to react

To appear on your followers’ news feeds, focus on comments and reactions. Indeed, Instagram's algorithm takes engagement into account. Therefore, it is important to encourage your followers to interact as much as possible. To do this, create content that makes them want to communicate instantly with you. Don’t hesitate to ask questions or invite discussion. Moreover, make suggestions that lead them to express themselves and give their opinions.

And the more they tag their friends, the more visible you will be to a large number of people. This can improve your visibility. As this example shows, it is not the frequency of posts that matters, but their quality. So, publish better instead of publishing all the time.

Increasing your visibility on Instagram is not difficult as long as you master these parameters. Posting quality photos and videos, attractive stories, and interesting lives are the foundations. My name is Bond and his team can assist you in these steps if needed.

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