How to improve your e-reputation?

20 Aug 2024

Online reputation is the guarantee of a company's performance and the sustainability of its activities. Indeed, everything is happening on the Web nowadays. To succeed, you need to maintain your brand image. Furthermore, it must be managed properly, restored, or improved. How can this be achieved?

Share and Relay Subscriber Content

Sharing the content of your subscribers shows how involved you are in their lives and how important they are to you. Even if it is just business, you should be able to maintain a Win-Win relationship with them. Why? Because they are the true driving force behind your activities; they are your main audience and your customers. They can enhance your image in a single day or harm it in a few minutes. Yes, the internet can do everything in just a few minutes.

By relaying tweets, posts, or videos from your followers on Twitter, Instagram, or Facebook, you also get closer to them. You give them the chance to be as visible as you are. This should happen even if they are not all influencers. It is even recommended to share interesting content from complete strangers to achieve a quality marketing hit.

In other words, you should create a more human and intimate relationship with your subscribers by taking an interest in them. And this is the easiest and most effective way possible. You are politely returning the favour like this. You even give them another reason to follow you, to buy from you, to recommend you, and to be satisfied with your business. This is how the customer relationship is formed.

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Consider the opinions of the community

Your community is not a machine. It is made up of 100% humans, people who always have something to say about your products, your services, your relationships, your business. To improve your e-reputation, you should consider their opinions. They express them in comments or send them by email, through private messaging on social networks or on review sites. Therefore, you should check them and use them.

Even though the practice is more difficult, the theory should guide you in the steps to follow. Your social media manager, your community manager, or your social media bot should collect this data. They need to read and record requests, comments, and criticisms, both positive and negative. You should then improve your marketing strategy, products, and services accordingly.

This could involve better telephone support, a production issue, choices of base materials for your items, etc. You might also receive simple recommendations. Remember that everything should fit into your idea box. Everything should work to your advantage and be used to ensure your brand image. If it has been harmed, the problems and solutions should help you to restore it. And quickly!

Create Quality Content

Content is the foundation of communication, as well as your web marketing strategy. This applies every time you create content, that is to say, every time you publish on your site. Similarly, when you publish on a partner site, on social media, or when you respond to a comment or a message. Pay attention to quality as well because it reflects your professionalism and presents either a positive or negative image of your company.

Your content therefore:

If it is polished, you should already benefit from good traffic;
If it is relevant, you should gain rebounds, shares for example, and good comments;
If it is interesting, it should add some stars to your board;
If it is well detailed, it helps to convey a great representation of your business to your audience.

Whether it's hashtags, GIFs, videos, blogs… everything must be optimized so that people want to follow you, share you, and subscribe to you (account, site, Vlog, etc.). Your SEO must also be solid: SEO, SEA, SMO, SMA, etc. This is an essential quality criterion on the net.

Interact with the Community

Do you have a network on social media or subscribers on your site? Good for you. Now it remains to interact with them. This should happen naturally because man was born to live in a community. This primary need is felt even if exchanges are made entirely online. Your presence on the net should also benefit you. So, why not optimize your chances by working with your community? Working with your community? Yes.

In fact, every comment you respond to, every feedback received, every message sent, and every reaction is an interaction. You should be close enough to your followers that you don't miss any of their posts, opinions, and messages. Only then will you be able to respond to their needs, expectations, and questions. So make your professional profile a warm exchange space where it feels good to… react.

Also, check out our articles dedicated to e-reputation on Twitter, Instagram, and LinkedIn.

Internet is the ideal place to forge your reputation. To improve it, you should further utilize the internet and several tips borrowed from network marketing. This will create an effective trust relationship with your community. If you need help, do not hesitate to seek the advice and guidance of a professional: My Name is Bond.

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