How to improve your engagement rate on Instagram?

26 Jun 2024

Every year, Instagram gains popularity around the world. It is one of the most used social networks, both by individuals and by professionals. Moreover, businesses are increasingly present on this social network. However, to achieve the desired results, it is necessary to generate more engagements on Instagram.

Prioritise video and stories

Videos have an incomparable success on social networks. Indeed, the average engagement of videos is increasing faster than that of photos. And Instagram is no exception. Video consumption on Instagram continues to grow significantly. Moreover, the algorithm of this social network prioritises this type of content. This is why it is wise to prioritise video for your content strategy on Instagram.

This is an opportunity not to be missed. Moreover, Instagram integrates very simple editing features to create videos that are appealing and optimise sharing. It is even possible to create several types of videos such as:

A slideshow
A how-to video
An interview for a FAQ
A fun and funny video
A video showcasing the use of a product, etc.

Just like videos, stories are also experiencing unprecedented enthusiasm. According to studies, most of the most viewed stories on Instagram come from business accounts. This makes prioritising this type of content essential for a brand to increase its engagement rate. They allow brands to multiply their visibility.

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Engaging with Followers

The more engagement you generate, the more Instagram values you. In fact, the platform promotes brand posts to users with whom you have a relationship. This is why it's essential to interact with your followers. To do this, don't hesitate to reply to the messages you receive, like their comments, or ask questions. Also, choose the captions for your posts carefully to start the conversation, without forgetting the quality of the visuals!

Moreover, try to maintain dialogue with your community of followers. Show them that you are listening, taking into account their feedback whether it's positive or negative. It's up to you to engage your community if you want them to stay active. This is the best way to increase your engagement on Instagram.

Betting on the Right Hashtags

On this social network, the use of a hashtag is very trendy. It is a tool widely used by most brands and influencers to increase the visibility of their posts. It is advisable to use them wisely to be effective. On Instagram, hashtags are an essential feature. If you want to boost your engagement rate, use them relevantly. In fact, you can use a maximum of 30 hashtags, but focus more on quality than quantity. By using a hashtag, you will get noticed by a well-targeted audience.

Choose your hashtags carefully, avoiding being too generic. Know that the more they are used, the less you will appear for a long time in the top posts on that hashtag. You will find it easier to be visible on a niche hashtag that is much less competitive to feature in the top 9 of the first posts of the hashtag. Pay particular attention to its quality, length, and interpretation. This is another way to attract new followers and strengthen engagement on Instagram.

Caring for Descriptions

The quality of content is very important on social media. It is based on well-crafted descriptions. In this regard, captions of 241 characters and 3 emojis are the most effective. Similarly, increasing your Instagram engagement depends, among other things, on an attractive description.

Indeed, a well-crafted and attractive caption should encourage your followers to take action. You can, for example, tell a compelling story. This helps create connections with your followers. To increase your chances, you can ask your community questions. Describe your post briefly and write short captions. And finally, write a text that encourages your followers to act while maintaining a consistent style (Call to action). However, it is not about forcing the conversation. Your description should be able to summarize to your community of followers who you are and what you do. This is how you will create quality content that will surely boost your engagement rate on Instagram.

Don’t Forget About Contests

Organizing contests on social media is particularly important. This will vary your strategy. You will need a bit of time to launch and manage your contest. The engagement generated by contests will certainly meet your expectations. To launch a contest, it is advisable to create a simple game where you give away a product or service to the luckiest ones. This strategy is essential for expanding your audience and increasing your engagement. Most of the time, contest strategies work with likes, comments, shares, tagging a friend, or photo challenges.

Make sure that the contest meets the expectations of your community to encourage them to participate in the game. To enable your game to engage your audience, use the power of Instagram, which means the visual.

Instagram currently has over a billion users. It is therefore normal to see the tenacity of the competition. To cope with this, one must adopt the right strategies.

Moreover, My Name Is Bond is at your disposal to assist you in these steps and specifically to increase your engagement rate on Instagram.

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