How to create a professional account on Instagram?

Step-by-step guide to creating a professional account on Instagram

Differences between a personal account and a professional account

There are several advantages to using a professional account rather than a personal account on Instagram:

• Email address: a professional Instagram account allows you to connect a professional email address, which is more suitable for receiving messages from clients or business partners;

• Page: professional Instagram accounts are linked to a business page rather than a personal page, allowing you to better showcase the products or services of the company;

• Photo: professional Instagram accounts can include photos of products or services, which is useful for promoting the business;

• Profile: professional Instagram accounts allow businesses to customize their identity with information such as the business address, opening hours, services offered, etc.;

• Followers: professional Instagram accounts help attract relevant followers for the business, such as potential clients, business partners, and influencers;

• World: professional Instagram accounts can reach a global audience, which can be beneficial for businesses looking to expand internationally;

• Users: professional Instagram accounts make it easier for users to find and interact with the business;

• News: professional Instagram accounts can publish news related to the business, such as announcements of new products, events, promotions, etc.;

• Children: professional Instagram accounts can be configured not to display inappropriate content for children, which can be important for businesses that sell products intended for children;

• Creation: professional Instagram accounts offer different ways to promote the business, such as Instagram ads, Instagram stories, Instagram events, etc.;

• Information: professional accounts allow for the collection of data on potential clients, such as their age, location, interests, etc.;

• Group: professional accounts can be managed by multiple people, enabling the business to work in groups to promote and develop the business;

• Summary: professional Instagram accounts make it easy to track the business's statistics, such as the number of followers, number of impressions, engagement rate, etc.;

• Types: there are different types of professional Instagram accounts, such as business accounts, creator accounts, and shop accounts, which offer specific features to meet the needs of businesses.

Create a professional Instagram account

1. On your PC or smartphone, open your browser and go to the Instagram sign-up page;

2. Select the option " Sign up with an email address or phone number " ;

3. Enter your email address and create a secure password;

4. Fill in the required fields for your professional identity, including your name, username, and photo;

5. Link your Instagram account to other social networks such as Facebook to facilitate account management;

6. Add information about your business, including its description, website, and contact details;

7. Select the type of professional account that matches your business:

• Professional account: this type of account is ideal for businesses that want access to Instagram's commercial features, such as post statistics and Instagram ads. It also allows you to link your account to a Facebook page;

• Creator account: this type of account is intended for influencers, artists, and content creators who seek to promote their work on Instagram. It offers additional features, such as the ability to manage the brands you work with and add links to your online store;

• Business account: this type of account is designed for large businesses with multiple employees. It allows businesses to grant access to multiple users to manage the account and offers additional features such as integration with third-party marketing tools;

1. Add content to your profile: to effectively promote your company on Instagram, it is important to regularly add content to your presentation, including relevant photos and videos. The goal of this step is to create engaging content for your audience and increase your community's engagement;

2. Use features to promote your business and interact with your audience, such as stories and live streams;

3. Use analytics features to track your account's performance and adjust your marketing strategy on Instagram accordingly.