Getting more followers: our tips and tricks

26 Jun 2024

Almost all internet users around the world use social networks like Facebook or Instagram where everything can be shared. However, social networks are nothing without their followers. It turns out that managing an account is not easy. Therefore, to gain more followers, one must engage on the network.

Prioritise quality content

In terms of SEO, content is often considered king. This principle also applies to many areas, including social networks like Facebook or Instagram. If you want to achieve a good ranking on social media, you need to offer highly qualitative content on your account. As soon as you do your utmost to provide your followers and future followers with quality and engaging content, you’ve got the trick.

Getting involved in the network is good, but it’s not enough to increase your followers. You will need to bring your A-game whether it’s in terms of photos or text. The goal is to publish content that people enjoy in order to seek the engagement of those who follow you. The algorithms of social networks like Instagram favour posts that manage to gain quick engagement. This is largely measured by:

likes,
comments,
shares,
saves, etc.

You need to know that the more comments there are, the stronger your engagement. Indeed, comments far exceed likes.

Moreover, it’s clear that the types of content most appreciated and shared on social networks are those that are visually striking. For this, you need to publish vibrant and attractive photos. Choose photos that encourage users to like and comment. Be bold with colours, as it's the secret to capturing visitors' attention. Ideally, you should try to gain engagement as quickly as possible, especially before the hour leading up to the content publication.

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Like and follow as many people as possible

Social media are platforms for interaction, meaning that everyone depends on everyone else. It is important to seek contact with others, especially with your followers even if they are not many. If someone comments on your post, always try to respond and like the comment. Then, in return, like their photos and comment as well, or even follow the person.

Liking other people's photos is good, but you should primarily interact with your followers in order to create connections. Moreover, these connections will regularly bring you suggestions. In this case, it is also wise to follow new accounts. Indeed, interacting with new people should help you gain followers on social media.

Historically, the most classic way to gain more followers was to like thousands of photos per day. However, this behavior is currently penalised by Instagram. You risk being banned by the network for liking or following hundreds of accounts per day. It is better to focus on your followers and gradually create connections by liking, for example, the friends of your followers and subscribing to their accounts. In fact, you can also subscribe to suggested accounts.

Additionally, another solution is to follow influential accounts in your niche. This way, you will bring more visibility to your posts. It allows you to be seen by their followers. You can even ask them for mentions or request them to post something on your account, and vice versa.

Use the most relevant hashtags

On Instagram, everyone knows that hashtags are essential. But here, you need to know how to choose the right hashtags. This is because it’s the way to make your posts more visible to accounts that don’t know you yet. To choose the right hashtags, you need to base your decision on certain criteria. Among these criteria, there is the size of your account. In other words, if your account is small, you should use hashtags suitable for it, particularly those with less than 100K or 500K.

Moreover, you also need to consider your activity. Your hashtags should be able to reflect what you do and who you are. Similarly, the content of your post will also play its part. Logically, your hashtags must be related to the visual and the caption of your publication. And finally, your audience is also part of these criteria. Using the hashtags of your followers will allow you to be seen by them.

Know that 30 hashtags per post are more than enough. This does not mean that you should add 30 more in the comments to over-optimize. However, it is sometimes elegant to add hashtags in the first comment. Several planners offer this option. You can start with some trials and choose those that suit you. After determining your main hashtags, save them and copy/paste them onto each of your publications, adjusting them to the context.

Gaining more followers takes a lot of work. It involves choosing the right content and how you engage with your followers. You should allow yourself a little time dedicated to creating your content. My Name Is Bond can help you create relevant content that allows you to boost your followers.

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