How to manage your e-reputation on LinkedIn?

26 Jun 2024

LinkedIn brings together all professionals from around the world, from the largest companies to the smallest, freelancers, and even employees. As with all social networks, one can gain or lose reputation on LinkedIn. How to manage it effectively despite competition, negative feedback, and efforts? Here are our tips.

Use the Right Keywords

LinkedIn, like Instagram, works with keywords. This is noticeable right from the registration phase, where you are asked to specify your areas of activity by choosing keywords. Similarly, to be easily discoverable, you should incorporate specific words into your profile. This is even more true for companies that use LinkedIn as a marketing tool. In every article you publish, remember to include the right keywords.

This is even an SMO or SMA or SEO optimisation that you will make. Why? To be part of the searches on the Web and on LinkedIn. When someone types in a word or a group of keywords, you can be sure that you will appear on the scrolling list. With the right keywords, you also reuse the Instagram hashtag concept; a concept that extends every time it is necessary to specify something on social networks. Remember that you have showcased your skills through your words, so:

be precise and interesting,
don’t elaborate too much in your posts,
space out the texts,
avoid mistakes,
be creative,
remain polite.

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Customise Your URL

LinkedIn uses URLs for profiles just like any other social network. It is advisable to customise this URL to benefit from better positioning on LinkedIn and on search engines. This is also about your visibility, as your name will be used rather than numbers for quick searches. By incorporating it into the URL, you enhance its organic search ranking.

This may seem like a detail. But note that several companies have the same corporate name. Your partners may end up on a subsidiary in Hong Kong, for example, or another company of the same name in South Africa. Therefore, use your company name and your country to avoid this kind of situation. You can also incorporate the keyword trick in the URL. It works as long as the URL remains moderate.

The questions of links to other professional accounts are included. You can connect them to your LinkedIn profile along with that of your website. Similarly, if you have a personal blog.

Be precise in your professional experiences

Your professional experiences define both your skills and your level of expertise. If you want to build a large community or integrate into ad hoc groups, they must be detailed. The aim is to stake your claim on LinkedIn and to maintain that presence. Here’s how your online reputation on this social network can be managed. It is even your insurance for finding new contracts, new collaborators, or new investors.

Note that your LinkedIn profile is an open CV to the world, so take care of it. Mention your experiences, your services, your products, your area of expertise, etc. Precision is key, so treat it as if you were writing a CV for the job of your life. Be as precise as possible.

Prioritise recommendations

Professional recommendations are just as valid for a personal account as for a company profile. You should showcase the names of your former bosses, your previous companies, and your professional references.

Don’t hesitate to list your partners, your investors, your prospects, your suppliers… after obtaining their approval, of course. This will add value and credibility to your account. Also, before starting your business, you likely had professional experiences. You can mention them. How? By including a link to the professional profile of the founder, yours. Even pages on other social networks can be referenced.

Be active

You should remain active on LinkedIn to maintain and enhance your online reputation. Indeed, like all personal accounts, a professional profile can lose visibility if it has ceased to be active. It may have only two posts per quarter, for example, whereas previously they were more frequent. No reactions appear on partners' posts, which used to be automatic. Likewise, nothing recent can be found about it when conducting searches.

By keeping your activities on LinkedIn, you also demonstrate that your business is still operational. You’re not just making people talk about you; you are also marking your territory. From a competitive standpoint, this works, as it helps maintain a good position.

Still join the most popular groups or create your own. In the first case, you can partake in discussions and attest to your existence. This is important for young companies. In the second case, you demonstrate your personal involvement and professionalism. Be careful to create a group only in your area of expertise. It will be like a small business, so don’t hesitate to prove that you deserve your reputation.

Does your business need professional help to manage its reputation on LinkedIn? Leave it in the hands of an expert in network marketing and marketing automation: My Name is Bond. He provides the best advice and offers you all the necessary tools to maintain your positioning on the Web.

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