How to manage your e-reputation on Instagram?

26 Jun 2024

Instagram is one of the largest social networks in the world, if not the largest. For businesses, gaining a reputation on Instagram means winning big because influencer marketing is exceptional on this platform. When your account is successful, you need to know how to manage it. But how do you do that?

Create Quality Content

Content is king on the Web, even on Instagram. To influence your community and become a sales lever, it must be quality. Quality equates to:

beautiful professional photos, sharp and representative enough, but also intriguing to spark curiosity: the technical quality should draw the eye if the details (or the background) are meant to attract interest;
optimised content for social networks: by integrating branding content, following the rules of natural referencing or SMO, SMA or SMM mode;
standard content: to reach a maximum number of people and expand your audience at the same time.

What content should you prioritise then? Posts with impactful hashtags, stories, and videos. Thus, on Instagram, you should use more photos than blog posts. And while videos are quite effective, stories are more popular. You should also know that reputation can hinge on a single misword or a poorly edited photo. Every detail counts, so it’s better to be careful.

By creating quality content as well, you maintain your brand image. Your followers should always recognise your imprint, regardless of the type of post, for example. You should maintain your habits regarding the way you speak or a given posting frequency. By being consistent, you demonstrate your professionalism. But this is assuming the content is also professional. Next come the questions of personalised messages, polished emails, etc.

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Using the Right Hashtags

Hashtags are the hallmark of Instagram. For a company, they must be of high quality. This means that only words or phrases that have impact will be published. They should be easy to capture. They should represent a lot of things, and especially the message you want to convey. They should also remind and reflect your business. It could be your logo, for example, or an engaging word.

Also, by using the right hashtags, you are heading straight towards your goal. You can reach more people and impact several other communities. This is the case if you launch an ecological hashtag against deforestation, or a social one against domestic violence, or even a health one for vaccination. You might say this is not really relevant for marketing? Perhaps. But it will increase your visibility and enhance your online reputation. And that is how it is managed.

You can also engage in causes that matter to humanity. Be aware that certain keywords have a strong marketing effect because they are highly searched. By placing them in hashtag mode, you increase your chances of ranking on the first page of search engines when those words are searched. That’s another advantage of good hashtags. Likewise, when you choose a caption for a photo or video.

In the same way, you will be even more visible on Instagram. This is great for your reputation because you will be the solution that the social media user is looking for. You manage your e-reputation well when you know how to handle words intelligently so that you can be easily spotted on Instagram and on the Web.

Being close to your community

Responsiveness is the secret to staying close to your community on Instagram. This means you should react to the pages you are subscribed to, to your followers, and to their comments. You should also be responsive to inboxes or private messages, especially if you are selling a product or service. Even if you have hundreds of millions of followers, you should maintain excellent responsiveness.

Why is being close to your community so important? It’s simple, your community is the heart of your activity on Instagram. They ensure that your professional profile is well-positioned against the competition. They guarantee your visibility on the social network and on the internet. They are the true assurance of your e-reputation and your notoriety. If they are damaged, your image will suffer as well. In the event of a suspension, find out how to unban your account.

This is why several companies choose marketing automation tools and integrate supplementary digital communication strategies. Some use social media bots. Others hire excellent social media managers and community managers while also using bots. Indeed, it’s essential to engage your community, moderate it, respond quickly to their questions, interact with members, and be consistent in your posts, etc.

Your community also needs to be showcased. Don’t hesitate to leave a “user reviews” page, even on Instagram, as this reflects your efforts to improve. You show that feedback doesn’t scare you and that your clients’ opinions matter. This is because your clients also have a say.

A web agency can assist you in managing your e-reputation on Instagram. My Name is Bond even volunteers because you deserve professional help. This way, you can ensure continuous visibility on the web and a good reputation. It’s also an excellent way to enhance your online presence.

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