What are the differences between community management and social media management?

11 Jul 2024

Social networks need a manager. But should a company hire a community manager or a social media manager? However, do these two jobs not seem to be one and the same profession? Yet, they are indeed two different positions. In what ways are they different? What are the missions and roles for each of them?

The missions and roles of the community manager

The community manager is responsible for moderating the company's network. They must engage it in such a way that a positive impression of their company is formed. It is a long-term job since they must forge their employer's image or even create it through direct interactions with their community. They thus encourage exchange to foster communication, dialogue, and sharing. The goal is to create bonds with followers so that they become or remain customers.

What are the roles of the community manager?

The community manager is the main executor of the company's digital strategy shaped by the social media manager. They position themselves as the central element of this action plan even though they are not the only one involved. To be clearer, they do not intervene simultaneously with the social media manager because their task focuses on the execution part. Even externally, their roles intertwine; the social media manager operates at a higher hierarchical level (if we can say that).

What are the missions of the community manager?

The community manager has the following mission:

Community engagement

They invite subscribers to discuss a topic directly related to the company's field of activity, its services, or its products. They must stimulate them to optimize their engagement ;

Creation of engaging content

Through content marketing, primarily SEO, they will create attractive and engaging posts. They can use visuals or text; the important thing is to create brand content in line with the marketing strategy. They ensure that each post goes viral. They may use trending topics or storytelling to create buzz, the good kind of buzz.

Conducting the branding campaign

They work with the influencers selected by the social media manager to engage and moderate their employer's professional account. They can also represent themselves in their own name for the company's balance to give it value in the eyes of the Web ;

Targeting prospects

Communication aims to identify prospects, that is, potential customers. The community manager is thus responsible for proposing the company's products or services at every opportunity that arises.

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The roles and missions of the social media manager

The Social Media Manager or SMM has more strategic missions and roles on social networks. He is positioned above the community manager role. He is responsible for creating the brand image of the company, its e-reputation, and its notoriety. He must first prepare an action plan to promote the company. Then, he will implement it. He will also be involved in competitive monitoring.

The role of the social media manager

Internet is becoming an important lever for recognition for companies, just like social networks. The social media manager must do everything possible to exploit them. His role is defined by the preparation, construction, and management of the digital marketing strategy and all digital communication.

Thus, he must supervise and manage the community manager. Even if he may be involved in community management, he is not a community manager in that sense. Some companies designate these professions to a single person.

The missions of the social media manager

In fact, the social media manager has only one mission: to implement the social media strategy. This includes several branches and stages, including Social Web, social media, and social media. Therefore, he is called upon to develop the entire marketing strategy to be deployed on social networks. He also takes care of the final evaluation and sets the performance criteria for the said strategy.

For digital communication to be fully effective, the social media manager is required to create and manage the Social Web. This refers to the entirety of Web culture. As it is constantly evolving, he must be aware of the latest updates on Instagram or LinkedIn, for example. He must understand the changes in target audience behavior. They evolve according to updates or new features of social media.

In fact, he must be aware of everything concerning consumer behavior and marketing on social networks. This is how he intervenes directly on networks in the name and on behalf of the company. If he deems it necessary, he can request a presence for his company on all existing social media. He can decide that only Instagram and LinkedIn will be used.

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