What is the difference between a regular account and a professional account on Instagram?

Instagram is a social network based on the sharing of visual content, created in 2010 by Kevin Systrom and Mike Krieger, and acquired by Facebook in 2012. With over a billion active users per month, Instagram has become one of the most popular social networks in the world. Users can share photos and videos, use filters and other tools to edit their content, follow the accounts of other users, and interact with them. Instagram also offers a variety of features for business users, including ephemeral stories, live videos, hashtags, and popular business influencer and brand accounts. Instagram is used by individuals, businesses, and organizations of all sizes and sectors to promote their brand, products, and services, engage with their audience, and build their community on social media.

Personal account vs. professional account on Instagram: what is the best choice for you?

The difference between a personal and professional account on Instagram is that the professional account offers additional features for businesses and brand influencers, such as engagement statistics, Instagram ads, contact buttons, and e-commerce features. The Instagram professional account also allows you to categorize your account based on your activity and provide contact information for your company. Let’s see how to choose between these two types of profiles.

Personal account on Instagram

A personal account is a type of personal account that any user can create for free. It is not intended for businesses or brand creators.

1. Features available for creators with a personal profile

• The personal account on Instagram has access to basic features such as sharing photos and videos, adding filters and captions, and the ability to follow other users and interact with them.

• Personal accounts can also add ephemeral stories that disappear after 24 hours.

1. Advantages and disadvantages of a personal account

• Advantages

• The personal account is free and easy to create.

• Users can share photos and videos with their family, friends, and community.

• The personal account is ideal for individuals who simply want to share their daily life on Instagram without a commercial objective.

• Disadvantages:

• Normal accounts do not have access to all the advanced features offered by professional accounts, such as Instagram statistics.

• Normal accounts are not suitable for businesses and brands that want to promote their products or services on Instagram.

• Users cannot include clickable links in their Instagram stories, which limits their ability to direct traffic to their website or online store.

Professional Instagram account

A professional account is a type of account designed for businesses, brands, and professionals who want to promote their activity on the platform. It is not a type of personal account. It is free and offers advanced features to help users reach their target audience.

1. Features available for a professional profile

• Professional accounts on Instagram have access to advanced features such as Instagram statistics, which provide insights into post and story performance, follower count, user interactions, and more.

• Professional accounts can also include business contact information such as phone numbers, email addresses, and links to their website or online store.

• Professional account users can also access advanced advertising features to promote their content and brand on the platform.

1. Advantages and disadvantages of a professional profile

• Advantages

• Professional accounts allow businesses to easily connect with their target audience by providing valuable information about their activities, products, and services.

• Professional accounts allow businesses to create a cohesive and professional brand image through features such as contact buttons and links to websites.

• Professional accounts enable businesses to create more effective marketing strategies by analyzing engagement statistics and measuring the impact of their advertising campaigns.

• Professional accounts can help businesses gain credibility and trust from their target audience, which can lead to increased sales and customer loyalty.

• Professional accounts also offer advanced features for interacting with followers, such as the ability to quickly respond to direct messages, publish Stories, and create appointments with their community.

• Disadvantages:

• Professional accounts may seem less authentic to users who seek to interact with individuals rather than brands or businesses.

• Professional account users may be overwhelmed by advertising and promotion requests, which can be costly and time-consuming.

• Professional account users must continuously produce quality content and advertisements to maintain the interest of their audience.

How to choose between a personal and a professional account on Instagram?

1. Evaluate your marketing and promotion needs for your business

• Consider your marketing and promotion needs on Instagram. Are you using Instagram to promote your business or brand? Or are you simply looking to share photos and videos with your community?

• If you are using Instagram to promote your business or brand, a professional account could be the most appropriate choice for you.

1. Analyze your target audience and market

• Analyze your target audience and market. Is your audience primarily composed of individual consumers or other businesses?

• If your audience is primarily made up of individual consumers, a personal account may be sufficient to reach your target audience. However, if you are looking to reach other businesses, a professional account may be more suitable.

1. Reflect on your long-term goals for your Instagram account

• Consider your long-term goals for your Instagram account. Are you looking to grow your business or brand on Instagram?

• If you are looking to grow your business or brand on Instagram, a professional account may be the most appropriate choice for you as it offers advanced features to help users reach their target audience and promote their activity on the platform.

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