How a healthcare professional doubled their appointments thanks to automation?

27 May 2025

In this article, discover how a healthcare professional doubled their appointments and strengthened their human connection through an Instagram automation strategy.

For a long time, social media was considered not to be the natural domain of healthcare professionals. Too light, too public, too far removed from the human and confidential stakes of the medical sector. But what if it were the complete opposite? 🤔

For nearly two years, we have been supporting a practitioner in their visibility strategy on Instagram. And the results are here: a fully booked schedule, a community that grows every week, and a strengthened connection with their patients.

The craziest part? All of this without having to spend hours on the platform. Thanks to an automated engagement strategy, designed to increase their presence.

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A cautious sector facing Instagram 🩺

In the medical field, the presence on Instagram often remains timid.

It presents itself as an entertainment platform, poorly suited to the seriousness of care. The fear of doing things wrong, of going too far in communication, or of losing credibility holds back many practitioners.

Our client was not exempt from these doubts. Their initial need was simple: to increase appointment bookings, reach new patients, all while maintaining a professional image.

And above all, they had neither the time nor the desire to create content every week. No reels to shoot, no inspiring captions to write. Their priority remained their practice, their patients, and their profession!

An (almost) invisible engagement strategy, but remarkably effective 😱

We then implemented what is called an automated engagement routine.

No automatically sent messages, no chatbot, and no complicated funnel. Just a simple, discreet, and well-targeted mechanism: likes on posts, views on stories, strategic follow/unfollow.

The idea is not to force the hand, but to spark curiosity. When our client's account interacts with that of a user, they receive a notification. They then discover a professional, reassuring, informative account... and sometimes decide to follow or make an appointment!

This type of strategy relies on a truth often forgotten: people do not discover an account solely through content, but also through the activity of the account itself. Engagement becomes a tool for passive visibility, but incredibly effective.

Tangible results… and profoundly human 🙏🏻

In six months, our client's account saw its community grow significantly.

Followers are not empty likes: they are targeted individuals who genuinely need their services. And it shows: appointments have doubled, and their calendar filled up so quickly that they had to hire additional staff to manage calls and schedules.

But above all, this strategy has enhanced the quality of human interactions. Each new patient often discovered the practitioner through Instagram. They arrive with the feeling of already knowing them, which smooths the relationship from the first contact. AI has not diminished anything: it has facilitated the connection.

AI does not replace humans 🤝🏻

This client case illustrates one essential thing: AI is not here to replace the professional, but to amplify their impact.

It frees up time, optimizes online presence, and creates connections effortlessly. Of course, this requires using it with moderation, humanity, and strategy.

In an industry where trust is key, perhaps the best lesson is this: when well thought out, an automation strategy does not dehumanize the relationship… it deepens it.

Want to test our strategy for your account?

We offer you a free audit to see if this lever is suited to your business.
Discreet. Effective. No commitment.
👉 Let's discuss it right here (https://info.mynameisbond.co/)

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