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Checklist for going from 1,000 to 100,000 followers on Instagram

22 Jul 2025

Do you want to supercharge your growth on Instagram and reach 100K followers without buying fake followers? This checklist, based on the methods of the agency My name is Bond, guides you step by step: strategy, content, engagement, collaborations, automation... Nothing is left to chance. Whether you are a creator, brand, or service provider, apply these 10 pillars for 100% organic and sustainable growth.

A white background on which "100k followers" is written in black

Introduction

Reaching 100,000 followers on Instagram, without cheating, without losing money on ads, and without exhausting yourself? Yes, it’s possible. But not without a method.

At My name is Bond, we support brands, creators, and freelancers each week who want to turn their Instagram account into a true growth lever.

And spoiler alert: those who succeed don’t necessarily have more talent, budget, or luck than you. They simply follow a clear strategy, an effective routine, and proven growth systems.

Here is the complete checklist, in 10 pillars, to go from 1,000 to 100,000 followers on Instagram. A roadmap that is tested, validated, optimized – designed to last, not just to “go viral”.

📌 Pillar 1 – Have a clear… and useful positioning

Before trying to “break through”, ask yourself: Why would someone follow you?
Your Instagram account must be immediately understandable and meet a concrete need of your audience.

Checklist:

  • Are you addressing a clear target (e.g. young mothers, freelancers, wine lovers)?

  • Does your bio explain what you offer, how it’s unique, and for whom?

  • Do your content address a problem, a desire, or a target emotion?

💡 At My name is Bond, we always start with a positioning audit. This allows us to choose the right formats, hashtags, messages… without shooting in all directions.

📌 Pillar 2 – Create identifiable and memorable content

Instagram is saturated with content. The only way to stand out is to be recognizable and consistent.

Checklist:

  • Have you defined a stable visual palette (colors, typography, templates)?

  • Do you use a recurring structure in your carousels, Reels, stories?

  • Is your tone identifiable (humour, pedagogy, inspiration…)?

  • Does each post reinforce your expertise or brand image?

🎯 My name is Bond offers custom carousel and Reels templates, based on your target audience and content pillars.


📌 Pillar 3 – Post less, but better (and with a system)

Frequency does not equal performance. What makes the difference is strategic regularity, with formats adapted to your goals.

Checklist:

  • Do you have a monthly editorial line (maximum 3 to 5 pillars)?

  • Do you alternate formats: carousels for engagement, Reels for reach, stories for reassurance?

  • Do you analyze performances each week?

  • Do you test 1 new idea per month, but do not change strategy every 48 hours?

⚙️ At My name is Bond, each client has their dashboard and a weekly follow-up. Objective: to post less, but to post effectively.

📌 Pillar 4 – Optimise every piece of content for discovery

Growth rarely comes from your current community. It comes from the outside: from Reels driven by the algorithm, shares, saves, and well-chosen keywords.

Checklist:

  • Are your Reels optimised for retention (hook + rhythm + duration < 30 sec)?

  • Do your descriptions include searched keywords? (≠ hashtags)

  • Do you use clear and intriguing hooks in your carousels?

  • Do you create “shareable” content (mini-guides, tips, tutorials…)?

📈 At My name is Bond, we use a monitoring and analysis tool for Reels performance to identify angles that perform in each niche. Result: +45% organic reach on average for our clients.

📌 Pillar 5 – Use the right hashtags (and stop using 30 at random)

Hashtags no longer hold the magical power of the past… but when used well, they remain a lever for qualified visibility.

Checklist:

  • Do you use a selection of 10 to 15 relevant and specific hashtags for your niche?

  • Do you alternate levels of competition (hashtags < 50k, between 50k and 500k, > 500k)?

  • Do you test your performance by sets?

  • Are your hashtags related to the intent of the post (not just generic keywords)?

🧪 My name is Bond provides its clients with a segmented hashtag database by niche, with smart rotation integrated into their content schedules.

📌 Pillar 6 – Create an engagement routine (automated by humans)

Instagram rewards accounts that create authentic conversations. Engagement is not decreed; it is worked on – every day, methodically.

Checklist:

  • Do you comment on 10 to 20 posts per day in your niche?

  • Do you respond to all your comments within 12 hours?

  • Have you identified 10 “target” accounts to engage with regularly?

  • Do you have a pre- and post-publication interaction ritual (15/15/30 min)?

🤖 At My name is Bond, we implement human but organised engagement routines, with tracking tables and personalised scripts. Result: +50% qualified interactions in the first 30 days.

📌 Pillar 7 – Surround yourself with: collaborations, the secret weapon of exploding accounts

No account has grown to 100K alone. Strategic collaborations are an underutilised lever, yet crucial for breaking through barriers.

Checklist:

  • Have you identified 10 potential partner accounts with a similar or complementary audience?

  • Do you propose co-created formats: lives, cross carousels, challenges, contests…?

  • Do you have a sequence of messages to propose simple and win-win collaborations?

  • Have you ever been reposted by a media account or influencer in your field?

🧩 My name is Bond supports its clients in creating their organic collaboration network, with DM templates, approach scripts, and ready-to-use content ideas.

The most frequently asked questions by our clients 👇🏻

Why is engagement more important than the number of followers on Instagram?

Because Instagram's algorithm prioritizes accounts that generate interactions (likes, comments, shares) rather than those with a large base of passive followers.

What is a good engagement rate?

Generally:

  • +5% = very good

  • 2-4% = acceptable

  • <2% = needs improvement

But this also depends on your sector and the size of your audience!

How to increase engagement on Instagram?

By publishing quality content, encouraging interaction (questions, CTAs), responding to comments, and engaging with other strategic accounts.

Can My name is Bond help me improve my engagement?

Yes. The agency offers personalized support, with optimized templates, a human engagement routine, and precise weekly follow-up to improve your performance.

🧾 Conclusion: Engagement, your true currency on Instagram

Stop chasing empty numbers and focus on what really matters: human interactions, conversations, trust signals.

And if you want to save time, avoid mistakes, and generate qualified growth, you can always:
👉 Smartly automate with My name is Bond
👉 Or benefit from a free audit: Click here

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