Working of bots and LinkedIn automation tools

11 Jul 2024

As part of automated marketing, tools are offered to businesses to facilitate contact on social platforms. This is the case with LinkedIn automation bots. These are robots that will carry out all repetitive tasks on the professional social network LinkedIn. The sending of messages and invitations can be targeted based on the settings made before launching the tool.

An automation of contact outreach

The automation bot will be used to reduce the time spent searching for contacts. This tool can be automated: automatic responses, customer outreach, profile additions after very precise sorting. A bot also allows for the sharing of messages to targeted contacts based on the type of keyword.

Using software to gather and select interesting profiles on LinkedIn helps to reduce processing time so that you can focus on business development strategies. The advantages of automation bots include:

Ease of use: automation tools are easy to use. Tutorials are available for all users to make the onboarding smoother. Applications like LinkHelp also show all the features on their site. This tool offers more than twenty options compared to less efficient alternatives.
Speed: the software will perform the tasks that the marketing team usually does in a shorter time frame. While the tool does its work, you can focus on other tasks in parallel.
Performance: compared to human skills, the robot that gathers and selects contacts offers better performance. You just need to define the essential criteria in the selection settings for the sorting to happen instantly.

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Sending Mass Messages

Automating your prospecting on LinkedIn can really save time, but especially provides quality leads.

Personalised Connection Request

Thanks to the use of a tool, the search for target profiles, the identification of decision-makers with the assessment of interests, all is done automatically. The invitation messages sent will be personalised rather than neutral and generalised emails that may never be opened. In just a few clicks, you will have an interesting and more objective database.

Mass Message Dispatch

After researching interesting profiles, it’s time to move on to the mass sending of messages. For this, it is no longer necessary to do it manually, but rather to let the software handle it. Depending on the chosen bot, the number of invitations sent can vary between 80 to 100 per day. The messages to share will be between 120 to 150 in order to achieve profile visits between 160 to 200 daily. Follow-ups and automated responses can also be scheduled based on the feedback from these profiles. It is worth noting that messages sent on LinkedIn are more likely to be read and answered than traditional emails received in an ordinary inbox.

Automation of Campaign Scenarios

LinkedIn automation is not limited to prospecting and sending emails. It also allows you to devise marketing scenarios that could yield good results. The tools offer various options to boost prospecting. For example, you can try one of the following approaches: sending an invitation, commenting on a post, receiving a gift, exchanging links… There are also a few examples of scenarios that companies can test.

Sending Personalized Invitations

To avoid sending generic messages, you can define a personalized post based on the profiles you have gathered. To make an objective selection, you establish specific criteria: name, first name, position, company… The messages will thus be received directly by the interested leads.

Follow-up or Automatic Reply

You can also schedule your follow-ups or automatic replies that will be sent immediately after a few days. And to avoid annoying the recipient, you can even adjust your new message by adding new benefits or even more interesting information.

“Test & Learn” Method

Inseparable, these two techniques are important for validating a strategy on LinkedIn. Testing helps identify where the gaps are so that you can propose another more specific action. The testing period also allows you to determine which tools will be useful to you and which others will not serve you at the moment. To make the right choice, it is necessary to identify which software can personalize messages and invitations, create interesting scenarios, connect with other automation bots, which select safe profiles on LinkedIn… If you have a CRM, you can integrate the chosen prospects.

To have all the information you should know about automation, do not hesitate to contact My Name Is Bond. It is the leader in social media automation. Boost your team's performance in prospecting by using the right tools. And gain interesting and safe profiles. The use of bots and LinkedIn automation tools will also allow you to optimize your prospecting on a professional social network. Feel free to test different types of scenarios to find the right strategy to promote your company or to highlight your products against the competition. The work will be done more easily and more quickly.

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