How to become visible on Instagram as a CBD brand

26 Jun 2024

Instagram is one of the most popular platforms for brands looking to get noticed. However, for CBD brands, which offer cannabidiol-based products, it can be challenging to stand out in a saturated and regulated market. CBD is a molecule derived from hemp, which is used for its relaxing and therapeutic properties. With strict restrictions on advertising CBD products on social media, it is important to find creative ways to increase visibility on Instagram. In this guide, we will examine four steps to help CBD brands create engaging content, use Instagram stories, collaborate with influencers, and use social media advertising to reach a wider audience and stand out in the CBD industry.

Optimising Your Instagram Profile for a CBD Brand: Best SEO Practices

For an entrepreneur or an online business, regularly posting quality content is essential, but it is not enough to increase your visibility on Instagram. Indeed, Instagram’s algorithm is complex and constantly evolving, and adopting good SEO practices is crucial to ensuring visibility and promoting your account. This involves understanding Instagram's features well and using them to your advantage to improve your account's visibility and reach a broader audience. In this guide, we will examine the importance of optimising your Instagram profile for search engines and provide you with practical tips to enhance your presence on this platform and increase your growth potential.

Using a Consistent Username and Profile Name

When it comes to gaining visibility on Instagram, it is important for CBD brands to choose a consistent and clear username and profile name. Here are some tips for choosing an effective username and profile name:

Use your business name: Your business name is the foundation of your username and profile name. Be sure to use it consistently across all social media platforms to strengthen brand recognition.
Add keywords: If possible, add relevant keywords for your business to your username and profile name. For example, if your business offers CBD products for sleep, you might include keywords like "sleep" or "relaxation" in your username and profile name.
Be concise: Usernames and profile names on Instagram have character limits, so it's important to keep them concise. Try to use short and memorable names that reflect the essence of your business.
Be consistent: Ensure that your username and profile name are consistent across all social media platforms. This will help reinforce brand recognition and make it easier for users to find your business.

Using Keywords in Your Bio

Using keywords in your brand's bio on Instagram is an effective way to attract the attention of users searching for similar products or services. Keywords are specific terms or phrases that describe your brand and are used to optimise your visibility on Instagram.

For example, if your CBD brand sells products to relieve anxiety, you can include keywords like "anti-anxiety CBD", "anxiety relief", "natural medicine", or "anxiety and stress". This will help users looking for products to alleviate anxiety find you more easily on Instagram.

Using Relevant Hashtags

Hashtags are important keywords that help users find your content on Instagram. Use relevant hashtags for your business and industry, such as #CBD, #CBDoil, #CBDproducts, #wellness, etc. to maximise the visibility of your CBD.

Using Links to Your Website

Using links to your website is one of the effective methods to improve the visibility of a brand on Instagram in 2023. Links can be used to redirect followers from the Instagram page to the related online shop, which can increase sales and enhance brand awareness.

For example, a CBD manufacturer might post a photo of a new product on Instagram, with a caption inviting followers to click the link in the bio to learn more and purchase the product. The brand could also post a story on Instagram with a direct link to a promotional offer or a specific product page on its website.

By using links, CBD brands can not only increase traffic to their website but also track the effectiveness of their marketing efforts on Instagram. By using link tracking tools, brands can monitor clicks on the links and conversions on their website, which can help refine their Instagram marketing strategy.

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Content Strategies to Increase the Visibility of a CBD Brand on Instagram

In the ever-evolving world of social media, Instagram is one of the most popular platforms for businesses looking to increase their online visibility. However, with millions of daily active users, it can be challenging to stand out from the crowd and attract the attention of your target audience. That’s why adopting an effective content strategy is essential to ensure the success of your Instagram account. A well-crafted content approach will allow you to create engaging, relevant, and quality content that captures your audience's attention and enhances your visibility on Instagram. Here are some points to adopt for an effective content strategy to boost your visibility on Instagram and provide practical tips for developing a content strategy tailored to your needs.

Telling the Brand’s Story

Telling the story of the brand is an important step in improving your CBD label's presence on Instagram. Consumers are more inclined to buy from a company with which they have an emotional connection, and the brand's story can help establish that connection. Here’s how to tell your story on Instagram:

define the story: the first step is to define the brand's story. What is the story behind the creation of the CBD brand? Why was the trade name created? What are your values? Answering these questions can help define your story;
create content: once the story is defined, the brand can create content to share with their Instagram followers. The content can be in the form of photos, videos, or posts. The content should be creative, interesting, and reflect your brand's values;
share behind-the-scenes of the business: you can also share behind-the-scenes of the business with your Instagram followers. Behind-the-scenes can include photos of the team, videos of the production facilities, and stories about how the company creates its products;
share customer testimonials: followers can also share testimonials to show how the products have helped people. Testimonials can be shared in the form of quotes or videos of customers sharing their experiences with the brand's products.

Educating About the Benefits of CBD

CBD is often misunderstood and surrounded by some stigma, which can make promoting CBD-based products on social media (Facebook, etc.) challenging. By educating your audience about the benefits of CBD, you can help demystify this substance and reduce prejudices against it, which can help you attract the attention of new people and strengthen the loyalty of your existing audience.

Moreover, education can help you stand out from the competition by showing that you are a trustworthy and ethically minded account that takes the time to inform its community about the benefits of CBD. This can help you build a trusting relationship with your audience and establish yourself as an authority in your field.

Finally, education can help you reach a new audience outside of your regular customer base. By offering interesting and informative educational content, you can attract the attention of people who may have never heard of your brand before and pique their interest in what you have to offer.

Sharing Customer Testimonials

Customer testimonials are a powerful social proof for CBD brands. Brands can share customer testimonials on their blog or Instagram page to show their audience the positive results that their latest products have brought to other customers. Posts can include photos, Instagram stories, or videos of satisfied customers, as well as comments from happy customers.

Creating Lifestyle Content

Lifestyle content is an excellent way for CBD brands to create engaging content on Instagram. This type of content allows brands to show how their products can be used in consumers' daily lives.

The brand can also create posts featuring cooking recipes that incorporate CBD, demonstrating how their products can be integrated into tasty and healthy dishes. Brands can also showcase examples of their use in leisure activities such as hiking, camping, or at the beach.

It’s important that this lifestyle content is authentic and reflects the essence of the brand. They should also ensure that their content does not claim to cure diseases or conditions, as this is contrary to FDA rules and regulations in the United States.

The emerging trends to improve the visibility of a CBD brand on Instagram in 2023

With the increasing popularity of CBD products, CBD brands must find creative ways to gain visibility on Instagram. New trends are emerging to help CBD brands enhance their audience and visibility on the platform. In this introduction, we will examine some of these emerging trends to assist CBD brands in reaching a broader audience and developing an engaged community on Instagram.

Create Instagram Stories

Instagram Stories are ephemeral content that allows users to share photos and videos that disappear after 24 hours. These features were introduced in 2016 and quickly became one of the most popular elements of the Instagram platform.

Instagram Stories provide a unique opportunity for brands to create fresh, engaging, and creative content that can help increase their visibility on Instagram. Stories are highlighted in the "Stories" section at the top of the feed, making it easy for users to discover and access them quickly.

By creating Instagram Stories, brands can share spontaneous and authentic moments from their business, which can help strengthen the brand's relationship with its community. Instagram Stories are also a great way to showcase behind-the-scenes content, provide insight into your creative processes, or share exclusive offers with your community.

Instagram Stories offer several features such as filters, stickers, and polls, which allow brands to create creative and interactive content. Brands can also use Instagram Stories to promote longer content, such as blog posts or products.

Use Instagram Reels

Instagram Reels are a short, vertical video content format, very similar to TikTok, that allows users to create and share video clips lasting 15 to 60 seconds. Reels were introduced in August 2020 and quickly became a key element of the Instagram platform.

The importance of Instagram Reels for brands is due to their potential for virality. Reels have a dedicated section on Instagram, making it easy for users to discover popular and trending content. Brands can therefore take advantage of this section to reach new audiences and increase their visibility on Instagram.

Instagram Reels provide brands with an opportunity to create engaging and creative content that can help strengthen product awareness and attract more followers. Reels are also a great way to show the lighter and more fun side of your business by sharing playful and entertaining videos.

Use Augmented Reality

create engagement with followers: augmented reality filters are fun and engaging. Users are more likely to engage with content that uses augmented reality filters. When a CBD brand uses an augmented reality filter to showcase its products, it can capture users' attention and increase their interest in its products;
showcase products: augmented reality filters can help CBD brands showcase their products in a more interactive and interesting manner. Users can see how products work in real life and how they can use them to improve their well-being. This can help CBD brands highlight their products in a creative and appealing way;
stand out from the competition: the use of augmented reality is still relatively new on Instagram, meaning that few CBD brands are using it yet. By using augmented reality filters to showcase their products, CBD brands can stand out from the competition and capture users' attention;
enhance brand awareness: using augmented reality can help strengthen brand awareness by associating the brand's image with fun and engaging experiences. Followers are more likely to remember brands that have offered them fun and interactive experiences.

Create Audio Content

Audio content is a growing trend on Instagram, especially with the addition of the audio rooms feature. CBD brands can create audio content to discuss topics related to the CBD industry, provide tools and tips, or share inspiring stories. Audio content is an excellent way to connect with followers in a more personal manner.

Use Live Video

The use of Mass DM Instagram can also be a great way for CBD brands to interact with their audience in real time. Brands can host events, tutorials, product showcases, and Q&As via Mass DM Instagram. This allows CBD brands to answer their audience's questions in real time and give them a personalized insight into the behind-the-scenes business of the company.

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