How to go viral on LinkedIn?

26 Jun 2024

On LinkedIn, it's not enough to make a post for it to go viral. By the way, how many times have you posted content that received no reaction? Moreover, have you noticed how often a post from a member you aren't subscribed to appears in your feed? This happens because it has been so appreciated that it received massive interaction. Although it is not temporary, see how it can go viral. So, how can you do it?

Post Original and Quality Content

Publishing content is important, but you also need something else. To go viral on this essential social network dedicated to professionals, it's important to focus on content with high added value. And at first glance, finding good topics so that your followers will take the time to engage with your post. The posts that interest followers the most are those that seem to be made for them:

Personal experiences are the favourite topics of followers. In addition to comparing them to their own experiences, they will feel touched by your sharing and will weave a connection with you.
Why not also offer advice or provide a solution to the problems of your audience?
Discussing news related to your field is also appreciated.

Besides the choice of topic, the writing style as well as the presentation of the text should also be taken into account:

Prefer clear and concise texts, avoiding jargon.
Adopt a simple, comprehensive, but not cluttered visual: photo, video, screenshot.
Insert an external link in the comments so that customers can be redirected there.
At the end of the post, do not hesitate to make a “call to action” so that followers react to your posts.
Identify relevant people who can engage with your publications.

Boost my growth

Prioritise photos and videos for every post

To go viral on LinkedIn, posting good text is not enough. In fact, it is also important to illustrate your post with an image or a video. Especially since, contrary to what is often said, the LinkedIn algorithm does not favour any particular format. Therefore, when you make a post, always accompany it with an image, multiple images, or videos. Moreover, these last ones are clearer. They have a reputation for being more impactful than words.

In the case of an image, the message you want to convey is understood at first glance, no need to read a long text. It is quite simple and quick. Besides the ease of understanding, people are more likely to share it. Furthermore, an image or video is always much more captivating than text alone. Whether for photos or videos, do not hesitate to use applications and software to improve their quality.

Mention an influencer in every post

The more people who interact with your post, the better it will be. Let's remember, this is the secret to going viral. If we usually identify and tag our friends to increase the audience rate, it is common to mention an influencer. The key is to mention their name wisely and positively so that they respond to your post. However, please choose one that is relevant to your field of activity.

Unlike a friend or an acquaintance, the influencer has thousands of followers. Tagging them can only increase the audience rate, as all their followers will see the post on their newsfeed. They can then participate in the discussion if they have one or share the post with a tag. It is all these interactions that justify the mention of an influencer.

To mention an influencer in your post, press @ followed by the beginning of the name of the influencer you are looking for. A dropdown list will then appear, and you just need to choose the one you wish to mention. However, it is preferable to mention only one influencer per post.

Abuse newsjacking

It turns out that to make a post go viral, abusing newsjacking is necessary. Increasingly used by large brands and companies, it is an essential marketing strategy when you want to go viral on LinkedIn. Translated from English, newsjacking involves hijacking the most popular news stories to your advantage. This can also include upcoming events and the hottest news.

As everyone is aware, why not make use of this media-covered content to draw attention to your brand or business? A good idea to feed your blog or otherwise, using it will enhance your likability. Furthermore, it will revive communication with your community and yourself. And, not to mention, it will be a major communication boost for your brand while expanding your audience rate.

Publishing content on LinkedIn is not enough to have a viral post. Choosing the right media, careful and original content are essential to greatly increasing your audience rate in no time. The use of newsjacking as well as identifying an influencer are also very beneficial. My name is Bond and his team can advise you and help you become viral on LinkedIn.

Boost my growth