The 5 best tools for marketing automation on Twitter

11 Jul 2024

By using specific tools for marketing automation, you can make the most of Twitter. Each tool is distinguished by its popularity and specialization. Are you looking for software that meets your expectations? Refer to our list.

1. CoSchedule

This is a marketing software suite. It is a tool that is suitable for marketing teams and agencies, product managers, business owners, entrepreneurs, etc.

CoSchedule provides its users with a set of tools to organize all marketing-related work and content from one place. This software is more useful when used in a team collaboration context. It helps automate workflows and organize content. It improves productivity.

Among its features, we find:

A marketing calendar: it has a cross-functional calendar;
A work organizer: it helps manage work with automated workflows;
A content organizer;
An asset organizer;
A social organizer.

With CoSchedule, users have the ability to develop their entire content marketing strategy. It also allows streamlining each marketing project on one platform. If you use the ReQueue feature, it will help you automatically republish the most interesting content at the right time. If you are a sole trader or a blogger, you can benefit from a free version. However, in exchange, you will join an affiliate program. As for the paid plan, its price is $40.

2. Adstage

This is campaign management software dedicated to businesses and professionals. It has many features such as:

Exploring data;
Segmenting customers;
Triggering a customer event;
Recommending the best course of action, etc.

AdStage connects performance marketers to ad data. With this information, they can analyze, optimize, and create reports on paid media campaigns. This tool offers you a 14-day free trial.

In SaaS mode, this software is compatible with most company information systems. It is also suitable for most operating systems (OS) such as Windows, Mac OS, and Linux. It can also be used through a web browser such as Firefox or Chrome.

To access this software remotely, you just need to use a mobile device such as a tablet, smartphone, etc. For this tool to function properly, a proper internet connection and an up-to-date browser are required.

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3. Meetsoda

It's one of the partners of the Twitter Marketing Platform. With its help, you will be able to easily set up and manage your campaigns on Twitter. Since the campaigns are easy to configure, you won't have any difficulties in setting them up. This tool will also give you access to real-time analytics. This social media management platform provides advertisers with the means to optimize campaigns in real time.

4. Oktopost

This social media management solution provides you with the necessary tools to track your marketing actions. You will be able to easily:

Publish and schedule updates;
Check statistics on social media;
Find and listen to your audience.

With Oktopost, you can execute these actions in one place. With this tool, you will be able to create interactive marketing campaigns. It is important to know that Oktopost is suitable for various social networks such as Twitter, Facebook, Instagram, and LinkedIn. Campaigns can be viewed through a shared calendar. With this software, you will have the ability to publish content at more relevant times.

Thanks to the social listening feature in partnership with Talkwalker, you will be able to track keywords, mentions of your brand, and content from your competitors. As Oktopost is a collaborative tool, it allows you to assign tasks to team members.

This social media management tool stands out for its simplicity and aesthetic appeal. It is perfectly suited for B2B companies. With the help of Oktopost, B2B marketing teams will be able to easily schedule large volumes of social content across different networks. It also helps measure commercial performance.

5. Rignite

This social media marketing software has many features. It allows you to create a campaign to organize contests on Facebook and Twitter, for example. It also allows you to monitor:

Your various accounts;
The keywords;
The users.

It also offers you the ability to publish and update your posts, store photos, and monitor your performance. This tool also allows you to develop, stimulate engagement, and more easily drive sales. If you refer to this tool, you will have the opportunity to carry out campaigns, manage engagement, and measure the impact of social activity.

In order to save time and increase your chances of reaching a maximum number of targets on Twitter, use marketing automation. To avoid investing in a poor solution, let My Name Is Bond advise you.

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