The 5 mistakes that ruin your acquisition on Instagram (and how to fix them)

👉🏻 Neglecting profile optimization

Your Instagram profile is the showcase of your brand. When a user visits your page, they should instantly understand who you are, what you offer, and why they should follow you.

Common mistakes:

• An overly vague or unengaging bio

• A profile picture that is not recognizable

• The absence of an optimized link in your bio

• An unorganized feed that lacks harmony

How to fix this?

• Write a clear and impactful bio that highlights your added value

• Use a professional and recognizable profile picture

• Harmonize your feed by following a consistent visual identity

💡 Bonus tip: Consider using highlights to structure your profile and showcase your services, client testimonials, or FAQs.

👉🏻 Posting without a content strategy

Posting content randomly without genuine strategic thinking will not help you attract an engaged and qualified audience.

Common mistakes:

• Posting content without a specific goal

• Lacking consistency in posting

• Neglecting the visual and textual quality of posts

• Forgetting to include calls to action (CTA)

How to fix this?

• Define an editorial line based on your target's expectations

• Create an editorial calendar to plan your posts

• Ensure that each post adds value (education, entertainment, inspiration, etc.)

• Encourage your audience to interact with clear CTAs (comments, shares, clicks in bio)

💡 Bonus tip: Adopt the 80/20 rule: 80% value content (informative, inspiring, engaging) and 20% direct promotion.

👉🏻 Underestimating the power of stories and reels

Stories and reels are now the most effective formats for capturing attention and boosting organic reach. These formats respond to the trend of Storytelling, which engages your community!

Common mistakes:

• Not posting stories regularly

• Ignoring interactive features (polls, questions, quizzes, etc.)

• Not using Reels to reach a larger audience

How to fix this?

• Post at least 2 to 4 stories per day to keep your audience engaged

• Use interactive stickers to create engagement

• Integrate Reels into your strategy to gain visibility and acquisition

• Experiment with short and engaging formats

💡 Bonus tip: Add subtitles to your stories and Reels, as a significant portion of users watch videos without sound.

👉🏻 Not leveraging engagement to boost acquisition

Instagram’s algorithm favors accounts that generate a lot of engagement. The more you interact with your audience, the more your content will be highlighted.

Common mistakes:

• Not responding to comments and messages

• Ignoring interactions with your audience

• Not interacting with other accounts in your niche

How to fix this?

• Take the time to respond to comments and direct messages

• Actively engage with the posts of your community and target audience

• Collaborate with other creators and businesses to expand your reach

• Use collaborations and UGC (user-generated content) to enhance your brand’s credibility

💡 Bonus tip: Organize contests to encourage interaction and reach a wider audience.

👉🏻 Not analyzing performance and adjusting strategy

An effective acquisition strategy relies on regular performance analysis to identify what works and what needs improvement.

Common mistakes:

• Not tracking key metrics (reach, engagement, conversions, etc.)

• Posting without analyzing results

• Not testing new approaches based on insights

How to fix this?

• Use Instagram Insights or analytics tools to track your statistics

• Identify your top-performing posts and adjust your strategy accordingly

• Test different types of content, posting times, and formats

• Experiment with targeted automation campaigns to boost your acquisition

💡 Bonus tip: Set goals to track your progress effectively.